Child Of Mine Consumer Insights

Who buys Child Of Mine?

A Child Of Mine consumer is generally very low income, Hispanic, and adolescent age. Child Of Mine consumers are more likely to purchase Child Of Mine during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Child Of Mine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.67
% of Basket $ (median)
12.7%
Total Basket $ (median)
$60.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Child Of Mine Consumer Demographics

demographic
index
Female
101
Male
86
<24
155
25-34
152
35-44
82
45-54
68
55-64
88
65+
76
African American
106
Asian
76
Caucasian
101
Hispanic
113
demographic
index
Has Kids
105
No Kids
89
- $20k
131
$20k-40k
127
$40k-60k
111
$60k-80k
97
$80k-100k
92
$100k-125k
81
$125k +
57
No College
121
College
100
Adv. Degree
76

Understand Child Of Mine Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Child Of Mine Basket Affinity & Size

brand
basket affinity
Gerber 47.4x
Gerber Graduates 16.0x
Huggies 6.5x
Farmers Market 5.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
292

Where is Child Of Mine Purchased?

channels
index
Club
0
Dollar
0
Drug
1
Food
5
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.4x
Gerber 2.1x
Huggies 1.7x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
89
Credit
97
Debit
113
Food Stamps
88

When is Child Of Mine Purchased?

day of week
Sun
14.6%
Mon
11.3%
Tue
11.6%
Wed
11.3%
Thu
13.8%
Fri
17.7%
Sat
19.7%
time of day
Morning
14.2%
Noon
17.4%
Afternoon
33.0%
Evening
26.3%
Late
9.1%

About Our Child Of Mine Consumer Insights

How do we know who buys Child Of Mine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Child Of Mine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.