Child Of Mine Consumer Insights

Who buys Child Of Mine? Child Of Mine consumers are generally very low income, Hispanic, and adolescent age. Child Of Mine consumers are more likely to purchase Child Of Mine during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Child Of Mine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.67
% of Basket $ (median)
12.7%
Total Basket $ (median)
$60.26

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Child Of Mine Consumer Demographics

demographic
index
Female
101
Male
86
<24
155
25-34
152
35-44
82
45-54
68
55-64
88
65+
76
African American
106
Asian
76
Caucasian
101
Hispanic
113
demographic
index
Has Kids
105
No Kids
89
- $20k
131
$20k-40k
127
$40k-60k
111
$60k-80k
97
$80k-100k
92
$100k-125k
81
$125k +
57
No College
121
College
100
Adv. Degree
76

Understand Child Of Mine Consumer Behavior

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Child Of Mine Basket Affinity & Size

brand
basket affinity
Gerber 47.4x
Gerber Graduates 16.0x
Huggies 6.5x
Farmers Market 5.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
292

Where is Child Of Mine Purchased?

channels
index
Club
0
Dollar
0
Drug
1
Food
5
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.4x
Gerber 2.1x
Huggies 1.7x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
89
Credit
97
Debit
113
Food Stamps
88

When is Child Of Mine Purchased?

day of week
Sun
14.6%
Mon
11.3%
Tue
11.6%
Wed
11.3%
Thu
13.8%
Fri
17.7%
Sat
19.7%
time of day
Morning
14.2%
Noon
17.4%
Afternoon
33.0%
Evening
26.3%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Child Of Mine consumers purchase?

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Why do Child Of Mine consumers try new brands?

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Where do Child Of Mine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Child Of Mine Target Market

Arrow and target

Who actually buys Child Of Mine? Do these consumers match the intended target market of Child Of Mine?

Thought bubble

What motivates the target market to purchase Child Of Mine?

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What other target market should Child Of Mine look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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