Children's Tylenol Consumer Insights

Who buys Children's Tylenol? A Children's Tylenol consumer is generally very high income, Hispanic, and lower middle age. Children's Tylenol consumers are more likely to purchase Children's Tylenol during larger pantry stocking trips. Brands such as Gatorade G2, Charmin, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Children's Tylenol Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
22.0%
Total Basket $ (median)
$27.24

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Children's Tylenol Consumer Demographics

demographic
index
Female
100
Male
102
<24
71
25-34
109
35-44
129
45-54
68
55-64
32
65+
61
African American
151
Asian
190
Caucasian
78
Hispanic
193
demographic
index
Has Kids
130
No Kids
32
- $20k
97
$20k-40k
95
$40k-60k
89
$60k-80k
95
$80k-100k
93
$100k-125k
108
$125k +
135
No College
102
College
98
Adv. Degree
109

Understand Children's Tylenol Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Children's Tylenol Basket Affinity & Size

brand
basket affinity
Gatorade G2 7.5x
Charmin 7.2x
Maruchan Ramen 6.9x
Always 6.0x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
177

Where is Children's Tylenol Purchased?

channels
index
Club
2
Dollar
242
Drug
523
Food
54
Gas & Convenience
12
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Dannon Danimals 1.8x
Huggies 1.7x
Yoplait Go-Gurt 1.7x

How Did They Pay?

method
index
Cash
136
Credit
93
Debit
97
Food Stamps
42

When is Children's Tylenol Purchased?

day of week
Sun
14.9%
Mon
15.0%
Tue
15.9%
Wed
12.4%
Thu
13.2%
Fri
14.0%
Sat
14.4%
time of day
Morning
16.4%
Noon
14.0%
Afternoon
27.9%
Evening
31.6%
Late
10.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Children's Tylenol consumers purchase?

check mark

Why do Children's Tylenol consumers try new brands?

check mark

Where do Children's Tylenol consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Children's Tylenol Target Market

Arrow and target

Who actually buys Children's Tylenol? Do these consumers match the intended target market of Children's Tylenol?

Thought bubble

What motivates the target market to purchase Children's Tylenol?

magnifying glass

What other target market should Children's Tylenol look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us