Chili's Consumer Insights

Who buys Chili's?

A Chili's consumer is generally slightly lower income, African American, and older age. Chili's consumers are more likely to purchase Chili's during larger pantry stocking trips. Brands such as Marie Callender's, Weight Watchers Smart Ones, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Chili's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.4%
Total Basket $ (median)
$63.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chili's Consumer Demographics

demographic
index
Female
98
Male
116
<24
94
25-34
103
35-44
91
45-54
108
55-64
116
65+
91
African American
106
Asian
75
Caucasian
104
Hispanic
94
demographic
index
Has Kids
91
No Kids
121
- $20k
96
$20k-40k
87
$40k-60k
107
$60k-80k
99
$80k-100k
106
$100k-125k
105
$125k +
99
No College
84
College
101
Adv. Degree
112

Understand Chili's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Chili's Basket Affinity & Size

brand
basket affinity
Marie Callender's 10.4x
Weight Watchers Smart Ones 8.0x
Lean Cuisine 6.3x
Banquet 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
490

Where is Chili's Purchased?

channels
index
Club
66
Dollar
14
Drug
42
Food
39
Gas & Convenience
20
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.6x
Ro-Tel 1.5x
Farmers Market 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
80
Credit
106
Debit
109
Food Stamps
79

When is Chili's Purchased?

day of week
Sun
16.4%
Mon
12.6%
Tue
12.7%
Wed
13.1%
Thu
11.0%
Fri
14.5%
Sat
19.7%
time of day
Morning
16.5%
Noon
17.2%
Afternoon
32.1%
Evening
26.9%
Late
7.3%

About Our Chili's Consumer Insights

How do we know who buys Chili's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chili's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.