Chili's Consumer Insights

Who buys Chili's? A Chili's consumer is generally slightly lower income, African American, and older age. Chili's consumers are more likely to purchase Chili's during larger pantry stocking trips. Brands such as Marie Callender's, Weight Watchers Smart Ones, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Chili's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.4%
Total Basket $ (median)
$63.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chili's Consumer Demographics

demographic
index
Female
98
Male
116
<24
94
25-34
103
35-44
91
45-54
108
55-64
116
65+
91
African American
106
Asian
75
Caucasian
104
Hispanic
94
demographic
index
Has Kids
91
No Kids
121
- $20k
96
$20k-40k
87
$40k-60k
107
$60k-80k
99
$80k-100k
106
$100k-125k
105
$125k +
99
No College
84
College
101
Adv. Degree
112

Understand Chili's Consumer Behavior

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Chili's Basket Affinity & Size

brand
basket affinity
Marie Callender's 10.4x
Weight Watchers Smart Ones 8.0x
Lean Cuisine 6.3x
Banquet 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
490

Where is Chili's Purchased?

channels
index
Club
66
Dollar
14
Drug
42
Food
39
Gas & Convenience
20
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.6x
Ro-Tel 1.5x
Farmers Market 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
80
Credit
106
Debit
109
Food Stamps
79

When is Chili's Purchased?

day of week
Sun
16.4%
Mon
12.6%
Tue
12.7%
Wed
13.1%
Thu
11.0%
Fri
14.5%
Sat
19.7%
time of day
Morning
16.5%
Noon
17.2%
Afternoon
32.1%
Evening
26.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chili's consumers purchase?

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Why do Chili's consumers try new brands?

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Where do Chili's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chili's Target Market

Arrow and target

Who actually buys Chili's? Do these consumers match the intended target market of Chili's?

Thought bubble

What motivates the target market to purchase Chili's?

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What other target market should Chili's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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