Chiquita Consumer Insights

Who buys Chiquita? Chiquita consumers are generally very high income, African American, and upper middle age. Chiquita consumers are more likely to purchase Chiquita during larger pantry stocking trips. Brands such as Land O Lakes, Fresh Express, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Chiquita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.82

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chiquita Consumer Demographics

demographic
index
Female
100
Male
104
<24
101
25-34
85
35-44
109
45-54
111
55-64
86
65+
72
African American
128
Asian
91
Caucasian
101
Hispanic
91
demographic
index
Has Kids
110
No Kids
78
- $20k
86
$20k-40k
79
$40k-60k
88
$60k-80k
95
$80k-100k
110
$100k-125k
125
$125k +
130
No College
80
College
100
Adv. Degree
126

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Chiquita Basket Affinity & Size

brand
basket affinity
Land O Lakes 7.4x
Fresh Express 7.3x
Green Giant 6.7x
Mott's 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
350

Where is Chiquita Purchased?

channels
index
Club
8
Dollar
2
Drug
22
Food
147
Gas & Convenience
4
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.5x
Entenmann's 1.5x
Perdue 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
73
Credit
130
Debit
84
Food Stamps
133

When is Chiquita Purchased?

day of week
Sun
19.8%
Mon
15.1%
Tue
12.4%
Wed
10.6%
Thu
11.1%
Fri
14.2%
Sat
16.7%
time of day
Morning
15.5%
Noon
17.7%
Afternoon
35.0%
Evening
26.3%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chiquita consumers purchase?

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Why do Chiquita consumers try new brands?

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Where do Chiquita consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chiquita Target Market

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Who actually buys Chiquita? Do these consumers match the intended target market of Chiquita?

Thought bubble

What motivates the target market to purchase Chiquita?

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What other target market should Chiquita look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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