Chiquita Consumer Insights

Who buys Chiquita?

A Chiquita consumer is generally very high income, African American, and upper middle age. Chiquita consumers are more likely to purchase Chiquita during larger pantry stocking trips. Brands such as Land O Lakes, Fresh Express, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Chiquita Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chiquita Consumer Demographics

demographic
index
Female
100
Male
104
<24
101
25-34
85
35-44
109
45-54
111
55-64
86
65+
72
African American
128
Asian
91
Caucasian
101
Hispanic
91
demographic
index
Has Kids
110
No Kids
78
- $20k
86
$20k-40k
79
$40k-60k
88
$60k-80k
95
$80k-100k
110
$100k-125k
125
$125k +
130
No College
80
College
100
Adv. Degree
126

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Chiquita Basket Affinity & Size

brand
basket affinity
Land O Lakes 7.4x
Fresh Express 7.3x
Green Giant 6.7x
Mott's 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
350

Where is Chiquita Purchased?

channels
index
Club
8
Dollar
2
Drug
22
Food
147
Gas & Convenience
4
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 1.5x
Entenmann's 1.5x
Perdue 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
73
Credit
130
Debit
84
Food Stamps
133

When is Chiquita Purchased?

day of week
Sun
19.8%
Mon
15.1%
Tue
12.4%
Wed
10.6%
Thu
11.1%
Fri
14.2%
Sat
16.7%
time of day
Morning
15.5%
Noon
17.7%
Afternoon
35.0%
Evening
26.3%
Late
5.5%

Get More Chiquita Data

Contact us for the latest Chiquita consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chiquita consumers switch to?

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Why do consumers stop buying Chiquita products?

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Which retailers do Chiquita shoppers prefer to shop at?

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What motivates consumers to try Chiquita products?

Research the Chiquita Target Market

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Who actually buys Chiquita? Do these consumers match the intended target market of Chiquita?

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What motivates the target market to purchase Chiquita?

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What other target market should Chiquita look at?

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Which other brands have a similar target market?

About Our Chiquita Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.