Chloraseptic Consumer Insights

Who buys Chloraseptic? A Chloraseptic consumer is generally very low income, Hispanic, and young adult age. Chloraseptic consumers are more likely to purchase Chloraseptic during larger pantry stocking trips. Brands such as Puffs, Listerine, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Chloraseptic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
18.6%
Total Basket $ (median)
$26.89

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chloraseptic Consumer Demographics

demographic
index
Female
99
Male
106
<24
102
25-34
106
35-44
100
45-54
95
55-64
97
65+
83
African American
107
Asian
118
Caucasian
94
Hispanic
130
demographic
index
Has Kids
95
No Kids
111
- $20k
119
$20k-40k
113
$40k-60k
99
$60k-80k
91
$80k-100k
95
$100k-125k
92
$125k +
98
No College
101
College
102
Adv. Degree
91

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Chloraseptic Basket Affinity & Size

brand
basket affinity
Puffs 12.8x
Listerine 8.3x
Kleenex 7.0x
Maruchan Ramen 6.8x
basket size
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
150

Where is Chloraseptic Purchased?

channels
index
Dollar
195
Drug
619
Food
16
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.5x
Monster Energy 1.4x
Oroweat 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
138
Credit
93
Debit
97
Food Stamps
34

When is Chloraseptic Purchased?

day of week
Sun
15.1%
Mon
14.2%
Tue
14.5%
Wed
12.0%
Thu
12.7%
Fri
16.1%
Sat
15.4%
time of day
Morning
17.7%
Noon
14.7%
Afternoon
27.5%
Evening
30.2%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chloraseptic consumers purchase?

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Why do Chloraseptic consumers try new brands?

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Where do Chloraseptic consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chloraseptic Target Market

Arrow and target

Who actually buys Chloraseptic? Do these consumers match the intended target market of Chloraseptic?

Thought bubble

What motivates the target market to purchase Chloraseptic?

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What other target market should Chloraseptic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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