Chobani Consumer Insights

Who buys Chobani? A Chobani consumer is generally very high income, Asian, and older age. Chobani consumers are more likely to purchase Chobani during larger pantry stocking trips. Brands such as Dannon Oikos, Horizon Organic, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Chobani Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$69.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chobani Consumer Demographics

demographic
index
Female
98
Male
119
<24
91
25-34
102
35-44
99
45-54
98
55-64
111
65+
87
African American
76
Asian
103
Caucasian
102
Hispanic
92
demographic
index
Has Kids
93
No Kids
115
- $20k
68
$20k-40k
77
$40k-60k
89
$60k-80k
95
$80k-100k
112
$100k-125k
119
$125k +
145
No College
63
College
100
Adv. Degree
143

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Chobani Basket Affinity & Size

brand
basket affinity
Dannon Oikos 6.7x
Horizon Organic 4.9x
Archer Farms 4.9x
YoCrunch 4.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
454

Where is Chobani Purchased?

channels
index
Club
82
Dollar
6
Drug
20
Food
152
Gas & Convenience
21
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Horizon Organic 1.3x
Almond Breeze 1.3x
Sabra 1.3x

How Did They Pay?

method
index
Cash
86
Credit
119
Debit
94
Food Stamps
69

When is Chobani Purchased?

day of week
Sun
20.7%
Mon
14.0%
Tue
12.1%
Wed
11.3%
Thu
10.8%
Fri
13.6%
Sat
17.5%
time of day
Morning
14.5%
Noon
16.6%
Afternoon
34.6%
Evening
28.1%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chobani consumers purchase?

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Why do Chobani consumers try new brands?

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Where do Chobani consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chobani Target Market

Arrow and target

Who actually buys Chobani? Do these consumers match the intended target market of Chobani?

Thought bubble

What motivates the target market to purchase Chobani?

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What other target market should Chobani look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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