Chobani Consumer Insights

Who buys Chobani?

A Chobani consumer is generally very high income, Asian, and older age. Chobani consumers are more likely to purchase Chobani during larger pantry stocking trips. Brands such as Dannon Oikos, Horizon Organic, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Chobani Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$69.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chobani Consumer Demographics

demographic
index
Female
98
Male
119
<24
91
25-34
102
35-44
99
45-54
98
55-64
111
65+
87
African American
76
Asian
103
Caucasian
102
Hispanic
92
demographic
index
Has Kids
93
No Kids
115
- $20k
68
$20k-40k
77
$40k-60k
89
$60k-80k
95
$80k-100k
112
$100k-125k
119
$125k +
145
No College
63
College
100
Adv. Degree
143

Understand Chobani Consumer Behavior

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Chobani Basket Affinity & Size

brand
basket affinity
Dannon Oikos 6.7x
Horizon Organic 4.9x
Archer Farms 4.9x
YoCrunch 4.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
454

Where is Chobani Purchased?

channels
index
Club
82
Dollar
6
Drug
20
Food
152
Gas & Convenience
21
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Horizon Organic 1.3x
Almond Breeze 1.3x
Sabra 1.3x

How Did They Pay?

method
index
Cash
86
Credit
119
Debit
94
Food Stamps
69

When is Chobani Purchased?

day of week
Sun
20.7%
Mon
14.0%
Tue
12.1%
Wed
11.3%
Thu
10.8%
Fri
13.6%
Sat
17.5%
time of day
Morning
14.5%
Noon
16.6%
Afternoon
34.6%
Evening
28.1%
Late
6.3%

About Our Chobani Consumer Insights

How do we know who buys Chobani? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chobani consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.