Chobani 0% Consumer Insights

Who buys Chobani 0%?

A Chobani 0% consumer is generally very high income, Caucasian, and older age. Chobani 0% consumers are more likely to purchase Chobani 0% during larger pantry stocking trips. Brands such as Arnold, Perdue, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Chobani 0% Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.48

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chobani 0% Consumer Demographics

demographic
index
Female
98
Male
115
<24
74
25-34
100
35-44
96
45-54
103
55-64
117
65+
107
African American
74
Asian
68
Caucasian
105
Hispanic
93
demographic
index
Has Kids
93
No Kids
116
- $20k
74
$20k-40k
66
$40k-60k
93
$60k-80k
90
$80k-100k
116
$100k-125k
128
$125k +
145
No College
56
College
101
Adv. Degree
147

Understand Chobani 0% Consumer Behavior

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Chobani 0% Basket Affinity & Size

brand
basket affinity
Arnold 5.2x
Perdue 5.1x
Dannon Danimals 5.1x
Weight Watchers Smart Ones 4.8x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
519

Where is Chobani 0% Purchased?

channels
index
Club
0
Dollar
6
Drug
11
Food
164
Gas & Convenience
8
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.6x
Dannon Oikos 1.6x
Goya 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
89
Credit
120
Debit
91
Food Stamps
69

When is Chobani 0% Purchased?

day of week
Sun
21.0%
Mon
14.1%
Tue
12.4%
Wed
10.7%
Thu
11.2%
Fri
13.1%
Sat
17.4%
time of day
Morning
15.1%
Noon
17.1%
Afternoon
34.8%
Evening
26.2%
Late
6.9%

About Our Chobani 0% Consumer Insights

How do we know who buys Chobani 0%? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chobani 0% consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.