Chobani 2% Consumer Insights

Who buys Chobani 2%? Chobani 2% consumers are generally very high income, Hispanic, and older age. Chobani 2% consumers are more likely to purchase Chobani 2% during larger pantry stocking trips. Brands such as Dannon Danimals, Perdue, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Chobani 2% Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.7%
Total Basket $ (median)
$69.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chobani 2% Consumer Demographics

demographic
index
Female
97
Male
128
<24
44
25-34
81
35-44
106
45-54
109
55-64
129
65+
107
African American
128
Asian
84
Caucasian
96
Hispanic
134
demographic
index
Has Kids
90
No Kids
124
- $20k
58
$20k-40k
67
$40k-60k
80
$60k-80k
92
$80k-100k
118
$100k-125k
147
$125k +
150
No College
51
College
103
Adv. Degree
144

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Chobani 2% Basket Affinity & Size

brand
basket affinity
Dannon Danimals 11.1x
Perdue 9.4x
Sabra 7.5x
Goya 7.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
524

Where is Chobani 2% Purchased?

channels
index
Club
8
Dollar
17
Drug
5
Food
262
Gas & Convenience
22
Mass
21
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.1x
Boars Head 2.0x
Perdue 2.0x
Dannon Oikos 1.8x

How Did They Pay?

method
index
Cash
98
Credit
128
Debit
84
Food Stamps
45

When is Chobani 2% Purchased?

day of week
Sun
22.1%
Mon
14.8%
Tue
13.6%
Wed
11.1%
Thu
9.8%
Fri
11.6%
Sat
17.0%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
34.1%
Evening
28.1%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chobani 2% consumers purchase?

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Why do Chobani 2% consumers try new brands?

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Where do Chobani 2% consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chobani 2% Target Market

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Who actually buys Chobani 2%? Do these consumers match the intended target market of Chobani 2%?

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What motivates the target market to purchase Chobani 2%?

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What other target market should Chobani 2% look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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