Chobani 2% Consumer Insights

Who buys Chobani 2%?

A Chobani 2% consumer is generally very high income, Hispanic, and older age. Chobani 2% consumers are more likely to purchase Chobani 2% during larger pantry stocking trips. Brands such as Dannon Danimals, Perdue, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Chobani 2% Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.7%
Total Basket $ (median)
$69.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chobani 2% Consumer Demographics

demographic
index
Female
97
Male
128
<24
44
25-34
81
35-44
106
45-54
109
55-64
129
65+
107
African American
128
Asian
84
Caucasian
96
Hispanic
134
demographic
index
Has Kids
90
No Kids
124
- $20k
58
$20k-40k
67
$40k-60k
80
$60k-80k
92
$80k-100k
118
$100k-125k
147
$125k +
150
No College
51
College
103
Adv. Degree
144

Understand Chobani 2% Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Chobani 2% Basket Affinity & Size

brand
basket affinity
Dannon Danimals 11.1x
Perdue 9.4x
Sabra 7.5x
Goya 7.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
524

Where is Chobani 2% Purchased?

channels
index
Club
8
Dollar
17
Drug
5
Food
262
Gas & Convenience
22
Mass
21
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.1x
Boars Head 2.0x
Perdue 2.0x
Dannon Oikos 1.8x

How Did They Pay?

method
index
Cash
98
Credit
128
Debit
84
Food Stamps
45

When is Chobani 2% Purchased?

day of week
Sun
22.1%
Mon
14.8%
Tue
13.6%
Wed
11.1%
Thu
9.8%
Fri
11.6%
Sat
17.0%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
34.1%
Evening
28.1%
Late
5.7%

About Our Chobani 2% Consumer Insights

How do we know who buys Chobani 2%? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chobani 2% consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.