Chobani 2% Consumer Insights

Who buys Chobani 2%?

A Chobani 2% consumer is generally very high income, Hispanic, and older age. Chobani 2% consumers are more likely to purchase Chobani 2% during larger pantry stocking trips. Brands such as Dannon Danimals, Perdue, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Chobani 2% Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.7%
Total Basket $ (median)
$69.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chobani 2% Consumer Demographics

demographic
index
Female
97
Male
128
<24
44
25-34
81
35-44
106
45-54
109
55-64
129
65+
107
African American
128
Asian
84
Caucasian
96
Hispanic
134
demographic
index
Has Kids
90
No Kids
124
- $20k
58
$20k-40k
67
$40k-60k
80
$60k-80k
92
$80k-100k
118
$100k-125k
147
$125k +
150
No College
51
College
103
Adv. Degree
144

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Chobani 2% Basket Affinity & Size

brand
basket affinity
Dannon Danimals 11.1x
Perdue 9.4x
Sabra 7.5x
Goya 7.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
524

Where is Chobani 2% Purchased?

channels
index
Club
8
Dollar
17
Drug
5
Food
262
Gas & Convenience
22
Mass
21
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.1x
Boars Head 2.0x
Perdue 2.0x
Dannon Oikos 1.8x

How Did They Pay?

method
index
Cash
98
Credit
128
Debit
84
Food Stamps
45

When is Chobani 2% Purchased?

day of week
Sun
22.1%
Mon
14.8%
Tue
13.6%
Wed
11.1%
Thu
9.8%
Fri
11.6%
Sat
17.0%
time of day
Morning
14.5%
Noon
17.6%
Afternoon
34.1%
Evening
28.1%
Late
5.7%

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Find Answers to Questions

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Which brands do Chobani 2% consumers switch to?

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Why do consumers stop buying Chobani 2% products?

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Which retailers do Chobani 2% shoppers prefer to shop at?

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What motivates consumers to try Chobani 2% products?

Research the Chobani 2% Target Market

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Who actually buys Chobani 2%? Do these consumers match the intended target market of Chobani 2%?

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What motivates the target market to buy Chobani 2%?

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What other target market should Chobani 2% look at?

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Which other brands have a similar target market?

About Our Chobani 2% Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.