Chobani Flip Consumer Insights

Who buys Chobani Flip?

A Chobani Flip consumer is generally very high income, Asian, and young adult age. Chobani Flip consumers are more likely to purchase Chobani Flip during larger pantry stocking trips. Brands such as Dannon Oikos, Archer Farms, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Chobani Flip Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chobani Flip Consumer Demographics

demographic
index
Female
99
Male
106
<24
82
25-34
105
35-44
105
45-54
97
55-64
90
65+
47
African American
61
Asian
114
Caucasian
100
Hispanic
110
demographic
index
Has Kids
98
No Kids
104
- $20k
68
$20k-40k
78
$40k-60k
100
$60k-80k
102
$80k-100k
113
$100k-125k
110
$125k +
126
No College
65
College
103
Adv. Degree
126

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Chobani Flip Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.0x
Archer Farms 6.0x
YoCrunch 5.6x
Lean Cuisine 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
483

Where is Chobani Flip Purchased?

channels
index
Club
34
Dollar
6
Drug
20
Food
122
Gas & Convenience
21
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.7x
Horizon Organic 1.5x
YoCrunch 1.5x
Dannon 1.4x

How Did They Pay?

method
index
Cash
89
Credit
104
Debit
106
Food Stamps
76

When is Chobani Flip Purchased?

day of week
Sun
20.2%
Mon
13.8%
Tue
12.3%
Wed
11.8%
Thu
11.2%
Fri
13.3%
Sat
17.5%
time of day
Morning
13.6%
Noon
15.4%
Afternoon
34.4%
Evening
30.0%
Late
6.6%

Get More Chobani Flip Data

Contact us for the latest Chobani Flip consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chobani Flip consumers switch to?

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Why do consumers stop buying Chobani Flip products?

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Which retailers do Chobani Flip shoppers prefer to shop at?

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What motivates consumers to try Chobani Flip products?

Research the Chobani Flip Target Market

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Who actually buys Chobani Flip? Do these consumers match the intended target market of Chobani Flip?

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What motivates the target market to buy Chobani Flip?

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What other target market should Chobani Flip look at?

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Which other brands have a similar target market?

About Our Chobani Flip Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.