Chobani Simply 100 Consumer Insights

Who buys Chobani Simply 100?

A Chobani Simply 100 consumer is generally very high income, Caucasian, and older age. Chobani Simply 100 consumers are more likely to purchase Chobani Simply 100 during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Starkist, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Chobani Simply 100 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.0%
Total Basket $ (median)
$62.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chobani Simply 100 Consumer Demographics

demographic
index
Female
100
Male
100
<24
102
25-34
107
35-44
93
45-54
99
55-64
110
65+
109
African American
75
Asian
63
Caucasian
109
Hispanic
67
demographic
index
Has Kids
89
No Kids
126
- $20k
72
$20k-40k
77
$40k-60k
93
$60k-80k
111
$80k-100k
115
$100k-125k
114
$125k +
115
No College
63
College
101
Adv. Degree
141

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Chobani Simply 100 Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 7.1x
Starkist 6.4x
Dannon Oikos 4.6x
Birds Eye Steamfresh 4.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
493

Where is Chobani Simply 100 Purchased?

channels
index
Club
29
Dollar
0
Drug
16
Food
156
Gas & Convenience
10
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Nabisco Triscuit 1.5x
Dannon 1.4x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
85
Credit
125
Debit
87
Food Stamps
90

When is Chobani Simply 100 Purchased?

day of week
Sun
20.4%
Mon
13.7%
Tue
11.6%
Wed
10.7%
Thu
10.3%
Fri
14.7%
Sat
18.5%
time of day
Morning
15.2%
Noon
16.7%
Afternoon
34.9%
Evening
27.0%
Late
6.2%

About Our Chobani Simply 100 Consumer Insights

How do we know who buys Chobani Simply 100? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chobani Simply 100 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.