Chock Full O' Nuts Consumer Insights

Who buys Chock Full O' Nuts?

A Chock Full O' Nuts consumer is generally median income, Caucasian, and senior age. Chock Full O' Nuts consumers are more likely to purchase Chock Full O' Nuts during larger pantry stocking trips. Brands such as Perdue, Bertolli, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Chock Full O' Nuts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$80.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chock Full O' Nuts Consumer Demographics

demographic
index
Female
99
Male
108
<24
61
25-34
57
35-44
103
45-54
122
55-64
162
65+
173
African American
34
Asian
57
Caucasian
109
Hispanic
93
demographic
index
Has Kids
91
No Kids
120
- $20k
88
$20k-40k
75
$40k-60k
75
$60k-80k
134
$80k-100k
113
$100k-125k
111
$125k +
107
No College
117
College
97
Adv. Degree
94

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Chock Full O' Nuts Basket Affinity & Size

brand
basket affinity
Perdue 7.3x
Bertolli 6.8x
Fresh Express 5.4x
Coffee-mate 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
381

Where is Chock Full O' Nuts Purchased?

channels
index
Beauty
10
Club
188
Drug
12
Food
167
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 2.4x
Perdue 2.4x
Maxwell House 2.4x
Utz 2.2x

How Did They Pay?

method
index
Cash
105
Credit
122
Debit
82
Food Stamps
88

When is Chock Full O' Nuts Purchased?

day of week
Sun
16.2%
Mon
12.7%
Tue
13.6%
Wed
12.9%
Thu
12.9%
Fri
13.4%
Sat
18.2%
time of day
Morning
16.1%
Noon
19.0%
Afternoon
36.4%
Evening
24.8%
Late
3.7%

Get More Chock Full O' Nuts Data

Contact us for the latest Chock Full O' Nuts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chock Full O' Nuts consumers switch to?

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Why do consumers stop buying Chock Full O' Nuts products?

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Which retailers do Chock Full O' Nuts shoppers prefer to shop at?

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What motivates consumers to try Chock Full O' Nuts products?

Research the Chock Full O' Nuts Target Market

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Who actually buys Chock Full O' Nuts? Do these consumers match the intended target market of Chock Full O' Nuts?

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What motivates the target market to buy Chock Full O' Nuts?

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What other target market should Chock Full O' Nuts look at?

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Which other brands have a similar target market?

About Our Chock Full O' Nuts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.