Chock Full O' Nuts Consumer Insights

Who buys Chock Full O' Nuts?

A Chock Full O' Nuts consumer is generally median income, Caucasian, and senior age. Chock Full O' Nuts consumers are more likely to purchase Chock Full O' Nuts during larger pantry stocking trips. Brands such as Perdue, Bertolli, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Chock Full O' Nuts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$80.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chock Full O' Nuts Consumer Demographics

demographic
index
Female
99
Male
108
<24
61
25-34
57
35-44
103
45-54
122
55-64
162
65+
173
African American
34
Asian
57
Caucasian
109
Hispanic
93
demographic
index
Has Kids
91
No Kids
120
- $20k
88
$20k-40k
75
$40k-60k
75
$60k-80k
134
$80k-100k
113
$100k-125k
111
$125k +
107
No College
117
College
97
Adv. Degree
94

Understand Chock Full O' Nuts Consumer Behavior

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Chock Full O' Nuts Basket Affinity & Size

brand
basket affinity
Perdue 7.3x
Bertolli 6.8x
Fresh Express 5.4x
Coffee-mate 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
381

Where is Chock Full O' Nuts Purchased?

channels
index
Beauty
10
Club
188
Drug
12
Food
167
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 2.4x
Perdue 2.4x
Maxwell House 2.4x
Utz 2.2x

How Did They Pay?

method
index
Cash
105
Credit
122
Debit
82
Food Stamps
88

When is Chock Full O' Nuts Purchased?

day of week
Sun
16.2%
Mon
12.7%
Tue
13.6%
Wed
12.9%
Thu
12.9%
Fri
13.4%
Sat
18.2%
time of day
Morning
16.1%
Noon
19.0%
Afternoon
36.4%
Evening
24.8%
Late
3.7%

About Our Chock Full O' Nuts Consumer Insights

How do we know who buys Chock Full O' Nuts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Chock Full O' Nuts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.