Chock Full O' Nuts Consumer Insights

Who buys Chock Full O' Nuts?

A Chock Full O' Nuts consumer is generally median income, Caucasian, and senior age. Chock Full O' Nuts consumers are more likely to purchase Chock Full O' Nuts during larger pantry stocking trips. Brands such as Perdue, Bertolli, and Fresh Express also tend to be purchased in the same trip. Sample consumer insights data below.

Chock Full O' Nuts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$80.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chock Full O' Nuts Consumer Demographics

demographic
index
Female
99
Male
108
<24
61
25-34
57
35-44
103
45-54
122
55-64
162
65+
173
African American
34
Asian
57
Caucasian
109
Hispanic
93
demographic
index
Has Kids
91
No Kids
120
- $20k
88
$20k-40k
75
$40k-60k
75
$60k-80k
134
$80k-100k
113
$100k-125k
111
$125k +
107
No College
117
College
97
Adv. Degree
94

Understand Chock Full O' Nuts Consumer Behavior

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Chock Full O' Nuts Basket Affinity & Size

brand
basket affinity
Perdue 7.3x
Bertolli 6.8x
Fresh Express 5.4x
Coffee-mate 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
381

Where is Chock Full O' Nuts Purchased?

channels
index
Beauty
10
Club
188
Drug
12
Food
167
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 2.4x
Perdue 2.4x
Maxwell House 2.4x
Utz 2.2x

How Did They Pay?

method
index
Cash
105
Credit
122
Debit
82
Food Stamps
88

When is Chock Full O' Nuts Purchased?

day of week
Sun
16.2%
Mon
12.7%
Tue
13.6%
Wed
12.9%
Thu
12.9%
Fri
13.4%
Sat
18.2%
time of day
Morning
16.1%
Noon
19.0%
Afternoon
36.4%
Evening
24.8%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chock Full O' Nuts consumers purchase?

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Why do Chock Full O' Nuts consumers try new brands?

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Where do Chock Full O' Nuts consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chock Full O' Nuts Target Market

Arrow and target

Who actually buys Chock Full O' Nuts? Do these consumers match the intended target market of Chock Full O' Nuts?

Thought bubble

What motivates the target market to purchase Chock Full O' Nuts?

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What other target market should Chock Full O' Nuts look at?

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Which other brands have a similar target market?

About Our Chock Full O' Nuts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.