Cholula Consumer Insights

Who buys Cholula?

A Cholula consumer is generally lower income, Hispanic, and young adult age. Cholula consumers are more likely to purchase Cholula during larger pantry stocking trips. Brands such as Vlasic, Old El Paso, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Cholula Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cholula Consumer Demographics

demographic
index
Female
100
Male
100
<24
122
25-34
127
35-44
92
45-54
81
55-64
96
65+
86
African American
35
Asian
80
Caucasian
99
Hispanic
145
demographic
index
Has Kids
96
No Kids
109
- $20k
75
$20k-40k
113
$40k-60k
88
$60k-80k
94
$80k-100k
110
$100k-125k
104
$125k +
113
No College
82
College
104
Adv. Degree
103

Understand Cholula Consumer Behavior

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Cholula Basket Affinity & Size

brand
basket affinity
Vlasic 6.1x
Old El Paso 5.3x
Maruchan Ramen 4.7x
Bolthouse Farms 4.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
502

Where is Cholula Purchased?

channels
index
Club
8
Dollar
1
Drug
31
Food
129
Gas & Convenience
8
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Fresh Selections 1.5x
Taylor Farms 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
99
Credit
100
Debit
98
Food Stamps
127

When is Cholula Purchased?

day of week
Sun
20.3%
Mon
13.5%
Tue
13.3%
Wed
11.2%
Thu
11.0%
Fri
13.7%
Sat
17.0%
time of day
Morning
15.3%
Noon
14.3%
Afternoon
33.9%
Evening
29.6%
Late
6.9%

Get More Cholula Data

Better understand Cholula consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Cholula consumers switch to?

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Why do consumers stop buying Cholula products?

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Which retailers do Cholula shoppers prefer to shop at?

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What motivates consumers to try Cholula products?

Research the Cholula Target Market

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Who actually buys Cholula? Do these consumers match the intended target market of Cholula?

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What motivates the target market to buy Cholula?

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What other target market should Cholula look at?

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Which other brands have a similar target market?

About Our Cholula Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.