Chuck E. Cheese's Consumer Insights

Who buys Chuck E. Cheese's?

A Chuck E. Cheese's consumer is generally slightly lower income, Hispanic, and young adult age. Chuck E. Cheese's consumers are more likely to purchase Chuck E. Cheese's during larger pantry stocking trips. Brands such as YoCrunch, Yoplait Go-Gurt, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Chuck E. Cheese's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.96
% of Basket $ (median)
3.5%
Total Basket $ (median)
$85.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chuck E. Cheese's Consumer Demographics

demographic
index
Female
103
Male
73
<24
69
25-34
142
35-44
107
45-54
65
55-64
44
65+
44
African American
92
Asian
51
Caucasian
99
Hispanic
154
demographic
index
Has Kids
127
No Kids
39
- $20k
109
$20k-40k
121
$40k-60k
129
$60k-80k
110
$80k-100k
87
$100k-125k
72
$125k +
43
No College
122
College
102
Adv. Degree
67

Understand Chuck E. Cheese's Consumer Behavior

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Chuck E. Cheese's Basket Affinity & Size

brand
basket affinity
YoCrunch 8.6x
Yoplait Go-Gurt 7.6x
Maruchan Ramen 7.5x
Totino's Party Pizza 6.4x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
586

Where is Chuck E. Cheese's Purchased?

channels
index
Drug
37
Food
9
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.9x
Dannon Danimals 1.9x
Hawaiian Punch 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
81
Credit
76
Debit
114
Food Stamps
265

When is Chuck E. Cheese's Purchased?

day of week
Sun
20.6%
Mon
14.7%
Tue
11.8%
Wed
11.6%
Thu
11.4%
Fri
13.6%
Sat
16.2%
time of day
Morning
14.3%
Noon
16.5%
Afternoon
34.3%
Evening
27.1%
Late
7.7%

Get More Chuck E. Cheese's Data

Contact us for the latest Chuck E. Cheese's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chuck E. Cheese's consumers switch to?

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Why do consumers stop buying Chuck E. Cheese's products?

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Which retailers do Chuck E. Cheese's shoppers prefer to shop at?

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What motivates consumers to try Chuck E. Cheese's products?

Research the Chuck E. Cheese's Target Market

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Who actually buys Chuck E. Cheese's? Do these consumers match the intended target market of Chuck E. Cheese's?

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What motivates the target market to purchase Chuck E. Cheese's?

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What other target market should Chuck E. Cheese's look at?

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Which other brands have a similar target market?

About Our Chuck E. Cheese's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.