Chuck E. Cheese's Consumer Insights

Who buys Chuck E. Cheese's? Chuck E. Cheese's consumers are generally slightly lower income, Hispanic, and young adult age. Chuck E. Cheese's consumers are more likely to purchase Chuck E. Cheese's during larger pantry stocking trips. Brands such as YoCrunch, Yoplait Go-Gurt, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Chuck E. Cheese's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
3.5%
Total Basket $ (median)
$85.15

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chuck E. Cheese's Consumer Demographics

demographic
index
Female
103
Male
73
<24
69
25-34
142
35-44
107
45-54
65
55-64
44
65+
44
African American
92
Asian
51
Caucasian
99
Hispanic
154
demographic
index
Has Kids
127
No Kids
39
- $20k
109
$20k-40k
121
$40k-60k
129
$60k-80k
110
$80k-100k
87
$100k-125k
72
$125k +
43
No College
122
College
102
Adv. Degree
67

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Chuck E. Cheese's Basket Affinity & Size

brand
basket affinity
YoCrunch 8.6x
Yoplait Go-Gurt 7.6x
Maruchan Ramen 7.5x
Totino's Party Pizza 6.4x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
586

Where is Chuck E. Cheese's Purchased?

channels
index
Drug
37
Food
9
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.9x
Dannon Danimals 1.9x
Hawaiian Punch 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
81
Credit
76
Debit
114
Food Stamps
265

When is Chuck E. Cheese's Purchased?

day of week
Sun
20.6%
Mon
14.7%
Tue
11.8%
Wed
11.6%
Thu
11.4%
Fri
13.6%
Sat
16.2%
time of day
Morning
14.3%
Noon
16.5%
Afternoon
34.3%
Evening
27.1%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chuck E. Cheese's consumers purchase?

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Why do Chuck E. Cheese's consumers try new brands?

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Where do Chuck E. Cheese's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chuck E. Cheese's Target Market

Arrow and target

Who actually buys Chuck E. Cheese's? Do these consumers match the intended target market of Chuck E. Cheese's?

Thought bubble

What motivates the target market to purchase Chuck E. Cheese's?

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What other target market should Chuck E. Cheese's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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