Chunky Consumer Insights

Who buys Chunky? A Chunky consumer is generally lower income, African American, and older age. Chunky consumers are more likely to purchase Chunky during larger pantry stocking trips. Brands such as Quaker Chewy, Cadbury, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Chunky Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.59
% of Basket $ (median)
5.2%
Total Basket $ (median)
$30.69

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chunky Consumer Demographics

demographic
index
Female
102
Male
85
<24
93
25-34
71
35-44
87
45-54
138
55-64
171
65+
92
African American
208
Asian
24
Caucasian
105
Hispanic
83
demographic
index
Has Kids
101
No Kids
97
- $20k
106
$20k-40k
160
$40k-60k
99
$60k-80k
104
$80k-100k
78
$100k-125k
79
$125k +
53
No College
142
College
94
Adv. Degree
77

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Chunky Basket Affinity & Size

brand
basket affinity
Quaker Chewy 32.5x
Cadbury 25.0x
Kellogg's 22.9x
Twizzlers 19.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
370

Where is Chunky Purchased?

channels
index
Beauty
17
Dollar
1
Drug
366
Food
199
Gas & Convenience
8
Mass
18
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Cadbury 1.6x
Maxwell House 1.6x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
153
Credit
37
Debit
123
Food Stamps
190

When is Chunky Purchased?

day of week
Sun
16.3%
Mon
15.5%
Tue
10.2%
Wed
11.5%
Thu
20.0%
Fri
11.3%
Sat
15.1%
time of day
Morning
14.7%
Noon
18.4%
Afternoon
41.6%
Evening
20.3%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chunky consumers purchase?

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Why do Chunky consumers try new brands?

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Where do Chunky consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chunky Target Market

Arrow and target

Who actually buys Chunky? Do these consumers match the intended target market of Chunky?

Thought bubble

What motivates the target market to purchase Chunky?

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What other target market should Chunky look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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