Chunky Consumer Insights

Who buys Chunky?

A Chunky consumer is generally lower income, African American, and older age. Chunky consumers are more likely to purchase Chunky during larger pantry stocking trips. Brands such as Quaker Chewy, Cadbury, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Chunky Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.59
% of Basket $ (median)
5.2%
Total Basket $ (median)
$30.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Chunky Consumer Demographics

demographic
index
Female
102
Male
85
<24
93
25-34
71
35-44
87
45-54
138
55-64
171
65+
92
African American
208
Asian
24
Caucasian
105
Hispanic
83
demographic
index
Has Kids
101
No Kids
97
- $20k
106
$20k-40k
160
$40k-60k
99
$60k-80k
104
$80k-100k
78
$100k-125k
79
$125k +
53
No College
142
College
94
Adv. Degree
77

Understand Chunky Consumer Behavior

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Chunky Basket Affinity & Size

brand
basket affinity
Quaker Chewy 32.5x
Cadbury 25.0x
Kellogg's 22.9x
Twizzlers 19.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
370

Where is Chunky Purchased?

channels
index
Beauty
17
Dollar
1
Drug
366
Food
199
Gas & Convenience
8
Mass
18
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Cadbury 1.6x
Maxwell House 1.6x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
153
Credit
37
Debit
123
Food Stamps
190

When is Chunky Purchased?

day of week
Sun
16.3%
Mon
15.5%
Tue
10.2%
Wed
11.5%
Thu
20.0%
Fri
11.3%
Sat
15.1%
time of day
Morning
14.7%
Noon
18.4%
Afternoon
41.6%
Evening
20.3%
Late
5.0%

Get More Chunky Data

Contact us for the latest Chunky consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Chunky consumers switch to?

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Why do consumers stop buying Chunky products?

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Which retailers do Chunky shoppers prefer to shop at?

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What motivates consumers to try Chunky products?

Research the Chunky Target Market

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Who actually buys Chunky? Do these consumers match the intended target market of Chunky?

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What motivates the target market to buy Chunky?

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What other target market should Chunky look at?

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Which other brands have a similar target market?

About Our Chunky Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.