Cinnabon Consumer Insights

Who buys Cinnabon?

A Cinnabon consumer is generally very low income, Asian, and upper middle age. Cinnabon consumers are more likely to purchase Cinnabon during larger pantry stocking trips. Brands such as Maruchan Ramen, Oroweat, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Cinnabon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.0%
Total Basket $ (median)
$75.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cinnabon Consumer Demographics

demographic
index
Female
103
Male
74
<24
125
25-34
86
35-44
92
45-54
130
55-64
107
65+
82
African American
60
Asian
149
Caucasian
95
Hispanic
121
demographic
index
Has Kids
106
No Kids
87
- $20k
134
$20k-40k
93
$40k-60k
105
$60k-80k
80
$80k-100k
68
$100k-125k
119
$125k +
127
No College
86
College
102
Adv. Degree
104

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Cinnabon Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 10.6x
Oroweat 9.0x
Gatorade G2 5.4x
Birds Eye 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
505

Where is Cinnabon Purchased?

channels
index
Beauty
54
Club
6
Drug
83
Food
35
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
King's Hawaiian 1.9x
Gerber Graduates 1.8x
Weight Watchers Smart Ones 1.8x

How Did They Pay?

method
index
Cash
125
Credit
77
Debit
108
Food Stamps
136

When is Cinnabon Purchased?

day of week
Sun
19.3%
Mon
16.3%
Tue
12.5%
Wed
13.0%
Thu
11.7%
Fri
12.1%
Sat
15.1%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
31.3%
Evening
28.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cinnabon consumers purchase?

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Why do Cinnabon consumers try new brands?

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Where do Cinnabon consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cinnabon Target Market

Arrow and target

Who actually buys Cinnabon? Do these consumers match the intended target market of Cinnabon?

Thought bubble

What motivates the target market to purchase Cinnabon?

magnifying glass

What other target market should Cinnabon look at?

venn diagram

Which other brands have a similar target market?

About Our Cinnabon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.