Cinnabon Consumer Insights

Who buys Cinnabon?

A Cinnabon consumer is generally very low income, Asian, and upper middle age. Cinnabon consumers are more likely to purchase Cinnabon during larger pantry stocking trips. Brands such as Maruchan Ramen, Oroweat, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Cinnabon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.0%
Total Basket $ (median)
$75.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cinnabon Consumer Demographics

demographic
index
Female
103
Male
74
<24
125
25-34
86
35-44
92
45-54
130
55-64
107
65+
82
African American
60
Asian
149
Caucasian
95
Hispanic
121
demographic
index
Has Kids
106
No Kids
87
- $20k
134
$20k-40k
93
$40k-60k
105
$60k-80k
80
$80k-100k
68
$100k-125k
119
$125k +
127
No College
86
College
102
Adv. Degree
104

Understand Cinnabon Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cinnabon Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 10.6x
Oroweat 9.0x
Gatorade G2 5.4x
Birds Eye 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
505

Where is Cinnabon Purchased?

channels
index
Beauty
54
Club
6
Drug
83
Food
35
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
King's Hawaiian 1.9x
Gerber Graduates 1.8x
Weight Watchers Smart Ones 1.8x

How Did They Pay?

method
index
Cash
125
Credit
77
Debit
108
Food Stamps
136

When is Cinnabon Purchased?

day of week
Sun
19.3%
Mon
16.3%
Tue
12.5%
Wed
13.0%
Thu
11.7%
Fri
12.1%
Sat
15.1%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
31.3%
Evening
28.9%
Late
6.4%

About Our Cinnabon Consumer Insights

How do we know who buys Cinnabon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cinnabon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.