Cinnamon Chex Consumer Insights

Who buys Cinnamon Chex?

A Cinnamon Chex consumer is generally very high income, Caucasian, and lower middle age. Cinnamon Chex consumers are more likely to purchase Cinnamon Chex during larger pantry stocking trips. Brands such as Archer Farms, General Mills Cheerios, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Cinnamon Chex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.34
% of Basket $ (median)
4.3%
Total Basket $ (median)
$77.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cinnamon Chex Consumer Demographics

demographic
index
Female
100
Male
97
<24
41
25-34
92
35-44
115
45-54
98
55-64
80
65+
103
African American
33
Asian
33
Caucasian
116
Hispanic
42
demographic
index
Has Kids
104
No Kids
90
- $20k
38
$20k-40k
73
$40k-60k
71
$60k-80k
101
$80k-100k
140
$100k-125k
138
$125k +
140
No College
57
College
97
Adv. Degree
166

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Cinnamon Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
491

Where is Cinnamon Chex Purchased?

channels
index
Club
9
Drug
4
Food
172
Gas & Convenience
7
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.8x
Archer Farms 1.7x
Kelloggs Frosted Mini Wheat 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
80
Credit
108
Debit
106
Food Stamps
63

When is Cinnamon Chex Purchased?

day of week
Sun
18.3%
Mon
15.4%
Tue
12.5%
Wed
11.9%
Thu
11.0%
Fri
13.5%
Sat
17.4%
time of day
Morning
16.6%
Noon
15.7%
Afternoon
32.8%
Evening
27.9%
Late
7.0%

Get More Cinnamon Chex Data

Contact us for the latest Cinnamon Chex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cinnamon Chex consumers switch to?

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Why do consumers stop buying Cinnamon Chex products?

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Which retailers do Cinnamon Chex shoppers prefer to shop at?

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What motivates consumers to try Cinnamon Chex products?

Research the Cinnamon Chex Target Market

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Who actually buys Cinnamon Chex? Do these consumers match the intended target market of Cinnamon Chex?

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What motivates the target market to buy Cinnamon Chex?

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What other target market should Cinnamon Chex look at?

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Which other brands have a similar target market?

About Our Cinnamon Chex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.