Cinnamon Toast Crunch Consumer Insights

Who buys Cinnamon Toast Crunch? Cinnamon Toast Crunch consumers are generally slightly lower income, African American, and lower middle age. Cinnamon Toast Crunch consumers are more likely to purchase Cinnamon Toast Crunch during larger pantry stocking trips. Brands such as General Mills Lucky Charms, General Mills Honey Nut Cheerios, and General Mills Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Cinnamon Toast Crunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.76
% of Basket $ (median)
4.9%
Total Basket $ (median)
$76.78

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cinnamon Toast Crunch Consumer Demographics

demographic
index
Female
102
Male
85
<24
87
25-34
106
35-44
115
45-54
87
55-64
58
65+
49
African American
152
Asian
75
Caucasian
97
Hispanic
123
demographic
index
Has Kids
119
No Kids
57
- $20k
96
$20k-40k
99
$40k-60k
102
$60k-80k
100
$80k-100k
101
$100k-125k
100
$125k +
100
No College
95
College
102
Adv. Degree
97

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Cinnamon Toast Crunch Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
472

Where is Cinnamon Toast Crunch Purchased?

channels
index
Beauty
0
Club
129
Dollar
94
Drug
69
Food
138
Gas & Convenience
14
Mass
73
regions
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What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.5x
Kelloggs Frosted Flakes 1.4x
Kelloggs Froot Loops 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
96
Credit
90
Debit
101
Food Stamps
187

When is Cinnamon Toast Crunch Purchased?

day of week
Sun
18.1%
Mon
14.0%
Tue
12.3%
Wed
12.0%
Thu
11.9%
Fri
15.0%
Sat
16.6%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.2%
Evening
28.3%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cinnamon Toast Crunch consumers purchase?

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Why do Cinnamon Toast Crunch consumers try new brands?

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Where do Cinnamon Toast Crunch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cinnamon Toast Crunch Target Market

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Who actually buys Cinnamon Toast Crunch? Do these consumers match the intended target market of Cinnamon Toast Crunch?

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What motivates the target market to purchase Cinnamon Toast Crunch?

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What other target market should Cinnamon Toast Crunch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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