Cinnamon Toast Crunch Consumer Insights

Who buys Cinnamon Toast Crunch?

A Cinnamon Toast Crunch consumer is generally slightly lower income, African American, and lower middle age. Cinnamon Toast Crunch consumers are more likely to purchase Cinnamon Toast Crunch during larger pantry stocking trips. Brands such as General Mills Lucky Charms, General Mills Honey Nut Cheerios, and General Mills Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Cinnamon Toast Crunch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.76
% of Basket $ (median)
4.9%
Total Basket $ (median)
$76.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cinnamon Toast Crunch Consumer Demographics

demographic
index
Female
102
Male
85
<24
87
25-34
106
35-44
115
45-54
87
55-64
58
65+
49
African American
152
Asian
75
Caucasian
97
Hispanic
123
demographic
index
Has Kids
119
No Kids
57
- $20k
96
$20k-40k
99
$40k-60k
102
$60k-80k
100
$80k-100k
101
$100k-125k
100
$125k +
100
No College
95
College
102
Adv. Degree
97

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Cinnamon Toast Crunch Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
472

Where is Cinnamon Toast Crunch Purchased?

channels
index
Beauty
0
Club
129
Dollar
94
Drug
69
Food
138
Gas & Convenience
14
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.5x
Kelloggs Frosted Flakes 1.4x
Kelloggs Froot Loops 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
96
Credit
90
Debit
101
Food Stamps
187

When is Cinnamon Toast Crunch Purchased?

day of week
Sun
18.1%
Mon
14.0%
Tue
12.3%
Wed
12.0%
Thu
11.9%
Fri
15.0%
Sat
16.6%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.2%
Evening
28.3%
Late
6.9%

About Our Cinnamon Toast Crunch Consumer Insights

How do we know who buys Cinnamon Toast Crunch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cinnamon Toast Crunch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.