Circo Consumer Insights

Who buys Circo?

A Circo consumer is generally very high income, Hispanic, and lower middle age. Circo consumers are more likely to purchase Circo during larger pantry stocking trips. Brands such as Archer Farms, Crayola, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Circo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.49
% of Basket $ (median)
15.6%
Total Basket $ (median)
$54.48

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Circo Consumer Demographics

demographic
index
Female
104
Male
63
<24
62
25-34
118
35-44
124
45-54
64
55-64
45
65+
47
African American
75
Asian
118
Caucasian
96
Hispanic
131
demographic
index
Has Kids
127
No Kids
40
- $20k
61
$20k-40k
74
$40k-60k
86
$60k-80k
97
$80k-100k
110
$100k-125k
129
$125k +
150
No College
67
College
103
Adv. Degree
126

Understand Circo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Circo Basket Affinity & Size

brand
basket affinity
Archer Farms 28.9x
Crayola 16.7x
Gerber Graduates 12.8x
Gerber 10.8x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
215

Where is Circo Purchased?

channels
index
Club
0
Dollar
1
Drug
0
Food
0
Gas & Convenience
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.5x
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
Gerber Graduates 1.4x

How Did They Pay?

method
index
Cash
53
Credit
96
Debit
134
Food Stamps
17

When is Circo Purchased?

day of week
Sun
13.8%
Mon
11.9%
Tue
12.6%
Wed
12.8%
Thu
13.3%
Fri
16.6%
Sat
19.1%
time of day
Morning
15.1%
Noon
19.8%
Afternoon
35.6%
Evening
23.9%
Late
5.5%

About Our Circo Consumer Insights

How do we know who buys Circo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Circo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.