Circo Consumer Insights

Who buys Circo? A Circo consumer is generally very high income, Hispanic, and lower middle age. Circo consumers are more likely to purchase Circo during larger pantry stocking trips. Brands such as Archer Farms, Crayola, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Circo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.49
% of Basket $ (median)
15.6%
Total Basket $ (median)
$54.48

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Circo Consumer Demographics

demographic
index
Female
104
Male
63
<24
62
25-34
118
35-44
124
45-54
64
55-64
45
65+
47
African American
75
Asian
118
Caucasian
96
Hispanic
131
demographic
index
Has Kids
127
No Kids
40
- $20k
61
$20k-40k
74
$40k-60k
86
$60k-80k
97
$80k-100k
110
$100k-125k
129
$125k +
150
No College
67
College
103
Adv. Degree
126

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Circo Basket Affinity & Size

brand
basket affinity
Archer Farms 28.9x
Crayola 16.7x
Gerber Graduates 12.8x
Gerber 10.8x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
215

Where is Circo Purchased?

channels
index
Club
0
Dollar
1
Drug
0
Food
0
Gas & Convenience
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.5x
Dannon Danimals 1.5x
Yoplait Go-Gurt 1.4x
Gerber Graduates 1.4x

How Did They Pay?

method
index
Cash
53
Credit
96
Debit
134
Food Stamps
17

When is Circo Purchased?

day of week
Sun
13.8%
Mon
11.9%
Tue
12.6%
Wed
12.8%
Thu
13.3%
Fri
16.6%
Sat
19.1%
time of day
Morning
15.1%
Noon
19.8%
Afternoon
35.6%
Evening
23.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Circo consumers purchase?

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Why do Circo consumers try new brands?

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Where do Circo consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Circo Target Market

Arrow and target

Who actually buys Circo? Do these consumers match the intended target market of Circo?

Thought bubble

What motivates the target market to purchase Circo?

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What other target market should Circo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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