Citrus Magic Consumer Insights

Who buys Citrus Magic?

A Citrus Magic consumer is generally very high income, Caucasian, and older age. Citrus Magic consumers are more likely to purchase Citrus Magic during larger pantry stocking trips. Brands such as Febreze, Arm & Hammer, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Citrus Magic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.94
% of Basket $ (median)
6.5%
Total Basket $ (median)
$60.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Citrus Magic Consumer Demographics

demographic
index
Female
100
Male
103
<24
101
25-34
83
35-44
91
45-54
124
55-64
139
65+
109
African American
79
Asian
102
Caucasian
104
Hispanic
73
demographic
index
Has Kids
87
No Kids
128
- $20k
103
$20k-40k
106
$40k-60k
100
$60k-80k
83
$80k-100k
80
$100k-125k
103
$125k +
133
No College
106
College
96
Adv. Degree
111

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Citrus Magic Basket Affinity & Size

brand
basket affinity
Febreze 16.0x
Arm & Hammer 12.7x
Purina Friskies 8.7x
Clorox 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
362

Where is Citrus Magic Purchased?

channels
index
Drug
60
Food
53
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.5x
Arizona (Beverage) 1.4x
Cascade 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
80
Credit
105
Debit
113
Food Stamps
50

When is Citrus Magic Purchased?

day of week
Sun
19.8%
Mon
11.7%
Tue
11.2%
Wed
10.7%
Thu
11.6%
Fri
16.0%
Sat
19.0%
time of day
Morning
16.2%
Noon
17.2%
Afternoon
33.9%
Evening
25.2%
Late
7.5%

About Our Citrus Magic Consumer Insights

How do we know who buys Citrus Magic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Citrus Magic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.