Citterio Consumer Insights

Who buys Citterio? A Citterio consumer is generally very high income, Hispanic, and upper middle age. Citterio consumers are more likely to purchase Citterio during larger pantry stocking trips. Brands such as Goya, Nutella, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Citterio Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
5.8%
Total Basket $ (median)
$94.94

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Citterio Consumer Demographics

demographic
index
Female
99
Male
109
<24
102
25-34
72
35-44
108
45-54
124
55-64
88
65+
116
African American
63
Asian
174
Caucasian
84
Hispanic
198
demographic
index
Has Kids
105
No Kids
88
- $20k
55
$20k-40k
59
$40k-60k
72
$60k-80k
73
$80k-100k
110
$100k-125k
134
$125k +
228
No College
59
College
100
Adv. Degree
150

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Citterio Basket Affinity & Size

brand
basket affinity
Goya 25.3x
Nutella 19.2x
Green Giant 15.1x
Almond Breeze 14.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
233
Pantry Stocking (21+ Items)
327

Where is Citterio Purchased?

channels
index
Club
292
Drug
4
Food
204
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.2x
Almond Breeze 2.0x
Boars Head 1.8x
Perdue 1.8x

How Did They Pay?

method
index
Cash
33
Credit
179
Debit
67
Food Stamps
70

When is Citterio Purchased?

day of week
Sun
18.0%
Mon
12.5%
Tue
11.5%
Wed
12.2%
Thu
11.5%
Fri
16.7%
Sat
17.7%
time of day
Morning
14.7%
Noon
21.8%
Afternoon
37.3%
Evening
23.8%
Late
2.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Citterio consumers purchase?

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Why do Citterio consumers try new brands?

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Where do Citterio consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Citterio Target Market

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Who actually buys Citterio? Do these consumers match the intended target market of Citterio?

Thought bubble

What motivates the target market to purchase Citterio?

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What other target market should Citterio look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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