Citterio Consumer Insights

Who buys Citterio?

A Citterio consumer is generally very high income, Hispanic, and upper middle age. Citterio consumers are more likely to purchase Citterio during larger pantry stocking trips. Brands such as Goya, Nutella, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Citterio Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
5.8%
Total Basket $ (median)
$94.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Citterio Consumer Demographics

demographic
index
Female
99
Male
109
<24
102
25-34
72
35-44
108
45-54
124
55-64
88
65+
116
African American
63
Asian
174
Caucasian
84
Hispanic
198
demographic
index
Has Kids
105
No Kids
88
- $20k
55
$20k-40k
59
$40k-60k
72
$60k-80k
73
$80k-100k
110
$100k-125k
134
$125k +
228
No College
59
College
100
Adv. Degree
150

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Citterio Basket Affinity & Size

brand
basket affinity
Goya 25.3x
Nutella 19.2x
Green Giant 15.1x
Almond Breeze 14.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
233
Pantry Stocking (21+ Items)
327

Where is Citterio Purchased?

channels
index
Club
292
Drug
4
Food
204
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.2x
Almond Breeze 2.0x
Boars Head 1.8x
Perdue 1.8x

How Did They Pay?

method
index
Cash
33
Credit
179
Debit
67
Food Stamps
70

When is Citterio Purchased?

day of week
Sun
18.0%
Mon
12.5%
Tue
11.5%
Wed
12.2%
Thu
11.5%
Fri
16.7%
Sat
17.7%
time of day
Morning
14.7%
Noon
21.8%
Afternoon
37.3%
Evening
23.8%
Late
2.5%

About Our Citterio Consumer Insights

How do we know who buys Citterio? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Citterio consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.