Clabber Girl Consumer Insights

Who buys Clabber Girl? A Clabber Girl consumer is generally very high income, Asian, and senior age. Clabber Girl consumers are more likely to purchase Clabber Girl during larger pantry stocking trips. Brands such as Arm & Hammer, Domino, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.

Clabber Girl Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.3%
Total Basket $ (median)
$70.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clabber Girl Consumer Demographics

demographic
index
Female
100
Male
98
<24
104
25-34
101
35-44
98
45-54
97
55-64
106
65+
128
African American
102
Asian
119
Caucasian
96
Hispanic
109
demographic
index
Has Kids
97
No Kids
106
- $20k
93
$20k-40k
96
$40k-60k
106
$60k-80k
98
$80k-100k
99
$100k-125k
96
$125k +
108
No College
91
College
100
Adv. Degree
109

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Clabber Girl Basket Affinity & Size

brand
basket affinity
Arm & Hammer 14.1x
Domino 7.7x
Mccormick 7.1x
Swanson 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
445

Where is Clabber Girl Purchased?

channels
index
Club
22
Drug
15
Food
104
Gas & Convenience
2
Mass
135
regions
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What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Yoplait Light 1.3x
Gold Peak 1.3x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
126
Credit
85
Debit
99
Food Stamps
130

When is Clabber Girl Purchased?

day of week
Sun
16.8%
Mon
14.3%
Tue
12.3%
Wed
12.7%
Thu
11.4%
Fri
14.8%
Sat
17.7%
time of day
Morning
16.8%
Noon
17.8%
Afternoon
34.4%
Evening
24.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clabber Girl consumers purchase?

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Why do Clabber Girl consumers try new brands?

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Where do Clabber Girl consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clabber Girl Target Market

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Who actually buys Clabber Girl? Do these consumers match the intended target market of Clabber Girl?

Thought bubble

What motivates the target market to purchase Clabber Girl?

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What other target market should Clabber Girl look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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