Clabber Girl Consumer Insights

Who buys Clabber Girl?

A Clabber Girl consumer is generally very high income, Asian, and senior age. Clabber Girl consumers are more likely to purchase Clabber Girl during larger pantry stocking trips. Brands such as Arm & Hammer, Domino, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

Clabber Girl Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.3%
Total Basket $ (median)
$70.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clabber Girl Consumer Demographics

demographic
index
Female
100
Male
98
<24
104
25-34
101
35-44
98
45-54
97
55-64
106
65+
128
African American
102
Asian
119
Caucasian
96
Hispanic
109
demographic
index
Has Kids
97
No Kids
106
- $20k
93
$20k-40k
96
$40k-60k
106
$60k-80k
98
$80k-100k
99
$100k-125k
96
$125k +
108
No College
91
College
100
Adv. Degree
109

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Clabber Girl Basket Affinity & Size

brand
basket affinity
Arm & Hammer 14.1x
Domino 7.7x
Mccormick 7.1x
Swanson 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
445

Where is Clabber Girl Purchased?

channels
index
Club
22
Drug
15
Food
104
Gas & Convenience
2
Mass
135
regions
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What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Yoplait Light 1.3x
Gold Peak 1.3x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
126
Credit
85
Debit
99
Food Stamps
130

When is Clabber Girl Purchased?

day of week
Sun
16.8%
Mon
14.3%
Tue
12.3%
Wed
12.7%
Thu
11.4%
Fri
14.8%
Sat
17.7%
time of day
Morning
16.8%
Noon
17.8%
Afternoon
34.4%
Evening
24.6%
Late
6.4%

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Better understand Clabber Girl consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Clabber Girl consumers switch to?

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Why do consumers stop buying Clabber Girl products?

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Which retailers do Clabber Girl shoppers prefer to shop at?

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What motivates consumers to try Clabber Girl products?

Research the Clabber Girl Target Market

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Who actually buys Clabber Girl? Do these consumers match the intended target market of Clabber Girl?

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What motivates the target market to buy Clabber Girl?

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What other target market should Clabber Girl look at?

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Which other brands have a similar target market?

About Our Clabber Girl Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.