Clairol Consumer Insights

Who buys Clairol?

A Clairol consumer is generally slightly lower income, Asian, and older age. Clairol consumers are more likely to purchase Clairol during larger pantry stocking trips. Brands such as Suave, Fresh Selections, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Clairol Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.30
% of Basket $ (median)
22.1%
Total Basket $ (median)
$28.54

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clairol Consumer Demographics

demographic
index
Female
103
Male
75
<24
111
25-34
67
35-44
88
45-54
135
55-64
163
65+
139
African American
42
Asian
125
Caucasian
98
Hispanic
118
demographic
index
Has Kids
88
No Kids
127
- $20k
99
$20k-40k
98
$40k-60k
107
$60k-80k
106
$80k-100k
98
$100k-125k
96
$125k +
89
No College
107
College
98
Adv. Degree
101

Understand Clairol Consumer Behavior

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Clairol Basket Affinity & Size

brand
basket affinity
Suave 9.7x
Fresh Selections 8.9x
Olay 8.5x
TRESemme 7.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
217

Where is Clairol Purchased?

channels
index
Beauty
1097
Dollar
298
Drug
238
Food
27
Gas & Convenience
0
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Marlboro Gold Pack 2.1x
Hawaiian Punch 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
123
Credit
98
Debit
98
Food Stamps
34

When is Clairol Purchased?

day of week
Sun
16.0%
Mon
12.0%
Tue
12.4%
Wed
11.9%
Thu
12.6%
Fri
15.7%
Sat
19.4%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
35.2%
Evening
25.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clairol consumers purchase?

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Why do Clairol consumers try new brands?

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Where do Clairol consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clairol Target Market

Arrow and target

Who actually buys Clairol? Do these consumers match the intended target market of Clairol?

Thought bubble

What motivates the target market to purchase Clairol?

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What other target market should Clairol look at?

venn diagram

Which other brands have a similar target market?

About Our Clairol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.