Clairol Consumer Insights

Who buys Clairol?

A Clairol consumer is generally slightly lower income, Asian, and older age. Clairol consumers are more likely to purchase Clairol during larger pantry stocking trips. Brands such as Suave, Fresh Selections, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Clairol Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.30
% of Basket $ (median)
22.1%
Total Basket $ (median)
$28.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clairol Consumer Demographics

demographic
index
Female
103
Male
75
<24
111
25-34
67
35-44
88
45-54
135
55-64
163
65+
139
African American
42
Asian
125
Caucasian
98
Hispanic
118
demographic
index
Has Kids
88
No Kids
127
- $20k
99
$20k-40k
98
$40k-60k
107
$60k-80k
106
$80k-100k
98
$100k-125k
96
$125k +
89
No College
107
College
98
Adv. Degree
101

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Clairol Basket Affinity & Size

brand
basket affinity
Suave 9.7x
Fresh Selections 8.9x
Olay 8.5x
TRESemme 7.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
217

Where is Clairol Purchased?

channels
index
Beauty
1097
Dollar
298
Drug
238
Food
27
Gas & Convenience
0
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Marlboro Gold Pack 2.1x
Hawaiian Punch 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
123
Credit
98
Debit
98
Food Stamps
34

When is Clairol Purchased?

day of week
Sun
16.0%
Mon
12.0%
Tue
12.4%
Wed
11.9%
Thu
12.6%
Fri
15.7%
Sat
19.4%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
35.2%
Evening
25.2%
Late
6.1%

Get More Clairol Data

Contact us for the latest Clairol consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clairol consumers switch to?

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Why do consumers stop buying Clairol products?

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Which retailers do Clairol shoppers prefer to shop at?

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What motivates consumers to try Clairol products?

Research the Clairol Target Market

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Who actually buys Clairol? Do these consumers match the intended target market of Clairol?

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What motivates the target market to purchase Clairol?

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What other target market should Clairol look at?

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Which other brands have a similar target market?

About Our Clairol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.