Clairol Natural Instincts Consumer Insights

Who buys Clairol Natural Instincts?

A Clairol Natural Instincts consumer is generally lower income, Hispanic, and older age. Clairol Natural Instincts consumers are more likely to purchase Clairol Natural Instincts during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Clairol Natural Instincts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.92
% of Basket $ (median)
16.7%
Total Basket $ (median)
$41.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clairol Natural Instincts Consumer Demographics

demographic
index
Female
103
Male
74
<24
140
25-34
82
35-44
84
45-54
122
55-64
155
65+
149
African American
43
Asian
124
Caucasian
96
Hispanic
127
demographic
index
Has Kids
86
No Kids
131
- $20k
113
$20k-40k
115
$40k-60k
114
$60k-80k
98
$80k-100k
91
$100k-125k
84
$125k +
77
No College
102
College
99
Adv. Degree
101

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Clairol Natural Instincts Basket Affinity & Size

brand
basket affinity
Neutrogena 7.1x
TRESemme 7.0x
CoverGirl 6.7x
Archer Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
284

Where is Clairol Natural Instincts Purchased?

channels
index
Beauty
495
Dollar
90
Drug
237
Food
43
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.6x
Marlboro 1.6x
Blue Bonnet 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
152
Credit
90
Debit
92
Food Stamps
26

When is Clairol Natural Instincts Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
11.5%
Wed
11.2%
Thu
12.9%
Fri
15.0%
Sat
20.4%
time of day
Morning
14.9%
Noon
18.0%
Afternoon
35.7%
Evening
24.0%
Late
7.5%

Get More Clairol Natural Instincts Data

Contact us for the latest Clairol Natural Instincts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clairol Natural Instincts consumers switch to?

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Why do consumers stop buying Clairol Natural Instincts products?

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Which retailers do Clairol Natural Instincts shoppers prefer to shop at?

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What motivates consumers to try Clairol Natural Instincts products?

Research the Clairol Natural Instincts Target Market

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Who actually buys Clairol Natural Instincts? Do these consumers match the intended target market of Clairol Natural Instincts?

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What motivates the target market to buy Clairol Natural Instincts?

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What other target market should Clairol Natural Instincts look at?

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Which other brands have a similar target market?

About Our Clairol Natural Instincts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.