Clairol Natural Instincts Consumer Insights

Who buys Clairol Natural Instincts? Clairol Natural Instincts consumers are generally lower income, Hispanic, and older age. Clairol Natural Instincts consumers are more likely to purchase Clairol Natural Instincts during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Clairol Natural Instincts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.92
% of Basket $ (median)
16.7%
Total Basket $ (median)
$41.37

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clairol Natural Instincts Consumer Demographics

demographic
index
Female
103
Male
74
<24
140
25-34
82
35-44
84
45-54
122
55-64
155
65+
149
African American
43
Asian
124
Caucasian
96
Hispanic
127
demographic
index
Has Kids
86
No Kids
131
- $20k
113
$20k-40k
115
$40k-60k
114
$60k-80k
98
$80k-100k
91
$100k-125k
84
$125k +
77
No College
102
College
99
Adv. Degree
101

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Clairol Natural Instincts Basket Affinity & Size

brand
basket affinity
Neutrogena 7.1x
TRESemme 7.0x
CoverGirl 6.7x
Archer Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
284

Where is Clairol Natural Instincts Purchased?

channels
index
Beauty
495
Dollar
90
Drug
237
Food
43
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.6x
Marlboro 1.6x
Blue Bonnet 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
152
Credit
90
Debit
92
Food Stamps
26

When is Clairol Natural Instincts Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
11.5%
Wed
11.2%
Thu
12.9%
Fri
15.0%
Sat
20.4%
time of day
Morning
14.9%
Noon
18.0%
Afternoon
35.7%
Evening
24.0%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clairol Natural Instincts consumers purchase?

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Why do Clairol Natural Instincts consumers try new brands?

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Where do Clairol Natural Instincts consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clairol Natural Instincts Target Market

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Who actually buys Clairol Natural Instincts? Do these consumers match the intended target market of Clairol Natural Instincts?

Thought bubble

What motivates the target market to purchase Clairol Natural Instincts?

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What other target market should Clairol Natural Instincts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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