Clairol Nice 'N Easy Consumer Insights

Who buys Clairol Nice 'N Easy?

A Clairol Nice 'N Easy consumer is generally median income, Asian, and older age. Clairol Nice 'N Easy consumers are more likely to purchase Clairol Nice 'N Easy during larger pantry stocking trips. Brands such as CoverGirl, TRESemme, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Clairol Nice 'N Easy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.92
% of Basket $ (median)
15.7%
Total Basket $ (median)
$44.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clairol Nice 'N Easy Consumer Demographics

demographic
index
Female
102
Male
76
<24
101
25-34
62
35-44
88
45-54
140
55-64
173
65+
143
African American
31
Asian
128
Caucasian
99
Hispanic
112
demographic
index
Has Kids
88
No Kids
128
- $20k
93
$20k-40k
90
$40k-60k
105
$60k-80k
110
$80k-100k
100
$100k-125k
104
$125k +
90
No College
107
College
98
Adv. Degree
102

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Clairol Nice 'N Easy Basket Affinity & Size

brand
basket affinity
CoverGirl 9.2x
TRESemme 8.8x
Olay 8.1x
Secret 6.7x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
276

Where is Clairol Nice 'N Easy Purchased?

channels
index
Beauty
315
Dollar
187
Drug
262
Food
10
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Purina Friskies 1.4x
Diet Mountain Dew 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
117
Credit
97
Debit
101
Food Stamps
35

When is Clairol Nice 'N Easy Purchased?

day of week
Sun
16.1%
Mon
11.9%
Tue
12.5%
Wed
11.8%
Thu
12.7%
Fri
15.9%
Sat
19.1%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
35.2%
Evening
25.5%
Late
5.8%

Get More Clairol Nice 'N Easy Data

Contact us for the latest Clairol Nice 'N Easy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clairol Nice 'N Easy consumers switch to?

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Why do consumers stop buying Clairol Nice 'N Easy products?

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What motivates consumers to try Clairol Nice 'N Easy products?

Research the Clairol Nice 'N Easy Target Market

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Who actually buys Clairol Nice 'N Easy? Do these consumers match the intended target market of Clairol Nice 'N Easy?

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What motivates the target market to buy Clairol Nice 'N Easy?

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What other target market should Clairol Nice 'N Easy look at?

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Which other brands have a similar target market?

About Our Clairol Nice 'N Easy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.