Clairol Nice 'N Easy Consumer Insights

Who buys Clairol Nice 'N Easy?

A Clairol Nice 'N Easy consumer is generally median income, Asian, and older age. Clairol Nice 'N Easy consumers are more likely to purchase Clairol Nice 'N Easy during larger pantry stocking trips. Brands such as CoverGirl, TRESemme, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Clairol Nice 'N Easy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.92
% of Basket $ (median)
15.7%
Total Basket $ (median)
$44.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clairol Nice 'N Easy Consumer Demographics

demographic
index
Female
102
Male
76
<24
101
25-34
62
35-44
88
45-54
140
55-64
173
65+
143
African American
31
Asian
128
Caucasian
99
Hispanic
112
demographic
index
Has Kids
88
No Kids
128
- $20k
93
$20k-40k
90
$40k-60k
105
$60k-80k
110
$80k-100k
100
$100k-125k
104
$125k +
90
No College
107
College
98
Adv. Degree
102

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Clairol Nice 'N Easy Basket Affinity & Size

brand
basket affinity
CoverGirl 9.2x
TRESemme 8.8x
Olay 8.1x
Secret 6.7x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
276

Where is Clairol Nice 'N Easy Purchased?

channels
index
Beauty
315
Dollar
187
Drug
262
Food
10
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Purina Friskies 1.4x
Diet Mountain Dew 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
117
Credit
97
Debit
101
Food Stamps
35

When is Clairol Nice 'N Easy Purchased?

day of week
Sun
16.1%
Mon
11.9%
Tue
12.5%
Wed
11.8%
Thu
12.7%
Fri
15.9%
Sat
19.1%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
35.2%
Evening
25.5%
Late
5.8%

About Our Clairol Nice 'N Easy Consumer Insights

How do we know who buys Clairol Nice 'N Easy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Clairol Nice 'N Easy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.