Clamato Consumer Insights

Who buys Clamato?

A Clamato consumer is generally lower income, Hispanic, and adolescent age. Clamato consumers are more likely to purchase Clamato during larger pantry stocking trips. Brands such as Bud Light, V8, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Clamato Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.88
% of Basket $ (median)
7.6%
Total Basket $ (median)
$64.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clamato Consumer Demographics

demographic
index
Female
102
Male
84
<24
125
25-34
115
35-44
86
45-54
108
55-64
88
65+
108
African American
37
Asian
42
Caucasian
79
Hispanic
376
demographic
index
Has Kids
93
No Kids
116
- $20k
108
$20k-40k
144
$40k-60k
96
$60k-80k
94
$80k-100k
110
$100k-125k
49
$125k +
88
No College
141
College
95
Adv. Degree
75

Understand Clamato Consumer Behavior

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Clamato Basket Affinity & Size

brand
basket affinity
Bud Light 9.1x
V8 8.6x
Vlasic 8.1x
Bar-S 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
361

Where is Clamato Purchased?

channels
index
Club
146
Dollar
64
Drug
17
Food
124
Gas & Convenience
39
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Monster Energy 1.8x
Bar-S 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
154
Credit
64
Debit
106
Food Stamps
117

When is Clamato Purchased?

day of week
Sun
19.2%
Mon
9.3%
Tue
8.9%
Wed
9.9%
Thu
12.1%
Fri
18.2%
Sat
22.4%
time of day
Morning
13.2%
Noon
15.1%
Afternoon
39.8%
Evening
26.4%
Late
5.5%

About Our Clamato Consumer Insights

How do we know who buys Clamato? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Clamato consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.