Clamato Consumer Insights

Who buys Clamato?

A Clamato consumer is generally lower income, Hispanic, and adolescent age. Clamato consumers are more likely to purchase Clamato during larger pantry stocking trips. Brands such as Bud Light, V8, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Clamato Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
7.6%
Total Basket $ (median)
$64.24

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clamato Consumer Demographics

demographic
index
Female
102
Male
84
<24
125
25-34
115
35-44
86
45-54
108
55-64
88
65+
108
African American
37
Asian
42
Caucasian
79
Hispanic
376
demographic
index
Has Kids
93
No Kids
116
- $20k
108
$20k-40k
144
$40k-60k
96
$60k-80k
94
$80k-100k
110
$100k-125k
49
$125k +
88
No College
141
College
95
Adv. Degree
75

Understand Clamato Consumer Behavior

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Clamato Basket Affinity & Size

brand
basket affinity
Bud Light 9.1x
V8 8.6x
Vlasic 8.1x
Bar-S 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
361

Where is Clamato Purchased?

channels
index
Club
146
Dollar
64
Drug
17
Food
124
Gas & Convenience
39
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Monster Energy 1.8x
Bar-S 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
154
Credit
64
Debit
106
Food Stamps
117

When is Clamato Purchased?

day of week
Sun
19.2%
Mon
9.3%
Tue
8.9%
Wed
9.9%
Thu
12.1%
Fri
18.2%
Sat
22.4%
time of day
Morning
13.2%
Noon
15.1%
Afternoon
39.8%
Evening
26.4%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clamato consumers purchase?

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Why do Clamato consumers try new brands?

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Where do Clamato consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clamato Target Market

Arrow and target

Who actually buys Clamato? Do these consumers match the intended target market of Clamato?

Thought bubble

What motivates the target market to purchase Clamato?

magnifying glass

What other target market should Clamato look at?

venn diagram

Which other brands have a similar target market?

About Our Clamato Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.