Claritin Consumer Insights

Who buys Claritin?

A Claritin consumer is generally very high income, Asian, and lower middle age. Claritin consumers are more likely to purchase Claritin during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Claritin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$18.99
% of Basket $ (median)
38.2%
Total Basket $ (median)
$49.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Claritin Consumer Demographics

demographic
index
Female
100
Male
97
<24
63
25-34
77
35-44
118
45-54
111
55-64
74
65+
105
African American
88
Asian
121
Caucasian
101
Hispanic
82
demographic
index
Has Kids
110
No Kids
79
- $20k
54
$20k-40k
67
$40k-60k
85
$60k-80k
98
$80k-100k
117
$100k-125k
127
$125k +
157
No College
77
College
100
Adv. Degree
126

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Claritin Basket Affinity & Size

brand
basket affinity
Neutrogena 5.8x
Olay 5.4x
Oral-B 5.4x
Puffs 5.3x
basket size
index
Urgent Need (1-2 Items)
90
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
205

Where is Claritin Purchased?

channels
index
Beauty
10
Club
99
Dollar
32
Drug
434
Food
55
Gas & Convenience
7
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Neutrogena 1.4x
Crayola 1.3x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
95
Credit
113
Debit
100
Food Stamps
13

When is Claritin Purchased?

day of week
Sun
16.1%
Mon
14.7%
Tue
13.3%
Wed
12.5%
Thu
12.7%
Fri
14.2%
Sat
16.5%
time of day
Morning
17.9%
Noon
19.7%
Afternoon
33.2%
Evening
24.3%
Late
4.9%

Get More Claritin Data

Contact us for the latest Claritin consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Claritin consumers switch to?

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Why do consumers stop buying Claritin products?

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Which retailers do Claritin shoppers prefer to shop at?

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What motivates consumers to try Claritin products?

Research the Claritin Target Market

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Who actually buys Claritin? Do these consumers match the intended target market of Claritin?

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What motivates the target market to buy Claritin?

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What other target market should Claritin look at?

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Which other brands have a similar target market?

About Our Claritin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.