Classico Consumer Insights

Who buys Classico?

A Classico consumer is generally very high income, Asian, and adolescent age. Classico consumers are more likely to purchase Classico during larger pantry stocking trips. Brands such as Barilla, Perdue, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Classico Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
5.1%
Total Basket $ (median)
$62.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Classico Consumer Demographics

demographic
index
Female
100
Male
105
<24
108
25-34
107
35-44
97
45-54
100
55-64
89
65+
87
African American
91
Asian
101
Caucasian
100
Hispanic
101
demographic
index
Has Kids
99
No Kids
102
- $20k
81
$20k-40k
89
$40k-60k
95
$60k-80k
102
$80k-100k
103
$100k-125k
110
$125k +
120
No College
76
College
104
Adv. Degree
107

Understand Classico Consumer Behavior

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Classico Basket Affinity & Size

brand
basket affinity
Barilla 7.2x
Perdue 5.6x
Boars Head 4.9x
Sargento 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
451

Where is Classico Purchased?

channels
index
Club
116
Dollar
13
Drug
11
Food
154
Gas & Convenience
9
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Boars Head 1.5x
Almond Breeze 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
93
Credit
99
Debit
102
Food Stamps
126

When is Classico Purchased?

day of week
Sun
19.0%
Mon
13.7%
Tue
12.7%
Wed
11.9%
Thu
11.7%
Fri
14.1%
Sat
16.9%
time of day
Morning
13.3%
Noon
17.3%
Afternoon
36.1%
Evening
28.1%
Late
5.2%

About Our Classico Consumer Insights

How do we know who buys Classico? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Classico consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.