Classico Family Favorites Consumer Insights

Who buys Classico Family Favorites?

A Classico Family Favorites consumer is generally very high income, Caucasian, and young adult age. Classico Family Favorites consumers are more likely to purchase Classico Family Favorites during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Classico Family Favorites Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
3.6%
Total Basket $ (median)
$63.54

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Classico Family Favorites Consumer Demographics

demographic
index
Female
102
Male
79
<24
98
25-34
108
35-44
108
45-54
91
55-64
65
65+
68
African American
53
Asian
97
Caucasian
104
Hispanic
85
demographic
index
Has Kids
105
No Kids
89
- $20k
88
$20k-40k
77
$40k-60k
102
$60k-80k
106
$80k-100k
103
$100k-125k
102
$125k +
123
No College
72
College
106
Adv. Degree
103

Understand Classico Family Favorites Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Classico Family Favorites Basket Affinity & Size

brand
basket affinity
Barilla 9.5x
Bertolli 6.7x
Archer Farms 6.0x
Johnsonville 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
527

Where is Classico Family Favorites Purchased?

channels
index
Drug
2
Food
116
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.6x
Nutella 1.6x
Birds Eye Steamfresh 1.5x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
73
Credit
88
Debit
119
Food Stamps
135

When is Classico Family Favorites Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
13.7%
Wed
12.5%
Thu
12.0%
Fri
13.8%
Sat
17.9%
time of day
Morning
13.5%
Noon
16.6%
Afternoon
34.3%
Evening
29.7%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Classico Family Favorites consumers purchase?

check mark

Why do Classico Family Favorites consumers try new brands?

check mark

Where do Classico Family Favorites consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Classico Family Favorites Target Market

Arrow and target

Who actually buys Classico Family Favorites? Do these consumers match the intended target market of Classico Family Favorites?

Thought bubble

What motivates the target market to purchase Classico Family Favorites?

magnifying glass

What other target market should Classico Family Favorites look at?

venn diagram

Which other brands have a similar target market?

About Our Classico Family Favorites Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.