Classico Family Favorites Consumer Insights

Who buys Classico Family Favorites?

A Classico Family Favorites consumer is generally very high income, Caucasian, and young adult age. Classico Family Favorites consumers are more likely to purchase Classico Family Favorites during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Classico Family Favorites Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.29
% of Basket $ (median)
3.6%
Total Basket $ (median)
$63.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Classico Family Favorites Consumer Demographics

demographic
index
Female
102
Male
79
<24
98
25-34
108
35-44
108
45-54
91
55-64
65
65+
68
African American
53
Asian
97
Caucasian
104
Hispanic
85
demographic
index
Has Kids
105
No Kids
89
- $20k
88
$20k-40k
77
$40k-60k
102
$60k-80k
106
$80k-100k
103
$100k-125k
102
$125k +
123
No College
72
College
106
Adv. Degree
103

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Classico Family Favorites Basket Affinity & Size

brand
basket affinity
Barilla 9.5x
Bertolli 6.7x
Archer Farms 6.0x
Johnsonville 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
527

Where is Classico Family Favorites Purchased?

channels
index
Drug
2
Food
116
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.6x
Nutella 1.6x
Birds Eye Steamfresh 1.5x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
73
Credit
88
Debit
119
Food Stamps
135

When is Classico Family Favorites Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
13.7%
Wed
12.5%
Thu
12.0%
Fri
13.8%
Sat
17.9%
time of day
Morning
13.5%
Noon
16.6%
Afternoon
34.3%
Evening
29.7%
Late
5.8%

Get More Classico Family Favorites Data

Contact us for the latest Classico Family Favorites consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Classico Family Favorites consumers switch to?

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Why do consumers stop buying Classico Family Favorites products?

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Which retailers do Classico Family Favorites shoppers prefer to shop at?

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What motivates consumers to try Classico Family Favorites products?

Research the Classico Family Favorites Target Market

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Who actually buys Classico Family Favorites? Do these consumers match the intended target market of Classico Family Favorites?

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What motivates the target market to buy Classico Family Favorites?

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What other target market should Classico Family Favorites look at?

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Which other brands have a similar target market?

About Our Classico Family Favorites Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.