Classico Family Favorites Consumer Insights

Who buys Classico Family Favorites?

A Classico Family Favorites consumer is generally very high income, Caucasian, and young adult age. Classico Family Favorites consumers are more likely to purchase Classico Family Favorites during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Classico Family Favorites Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.29
% of Basket $ (median)
3.6%
Total Basket $ (median)
$63.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Classico Family Favorites Consumer Demographics

demographic
index
Female
102
Male
79
<24
98
25-34
108
35-44
108
45-54
91
55-64
65
65+
68
African American
53
Asian
97
Caucasian
104
Hispanic
85
demographic
index
Has Kids
105
No Kids
89
- $20k
88
$20k-40k
77
$40k-60k
102
$60k-80k
106
$80k-100k
103
$100k-125k
102
$125k +
123
No College
72
College
106
Adv. Degree
103

Understand Classico Family Favorites Consumer Behavior

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Classico Family Favorites Basket Affinity & Size

brand
basket affinity
Barilla 9.5x
Bertolli 6.7x
Archer Farms 6.0x
Johnsonville 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
527

Where is Classico Family Favorites Purchased?

channels
index
Drug
2
Food
116
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.6x
Nutella 1.6x
Birds Eye Steamfresh 1.5x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
73
Credit
88
Debit
119
Food Stamps
135

When is Classico Family Favorites Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
13.7%
Wed
12.5%
Thu
12.0%
Fri
13.8%
Sat
17.9%
time of day
Morning
13.5%
Noon
16.6%
Afternoon
34.3%
Evening
29.7%
Late
5.8%

About Our Classico Family Favorites Consumer Insights

How do we know who buys Classico Family Favorites? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Classico Family Favorites consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.