Classico Signature Recipes Consumer Insights

Who buys Classico Signature Recipes? A Classico Signature Recipes consumer is generally median income, Caucasian, and adolescent age. Classico Signature Recipes consumers are more likely to purchase Classico Signature Recipes during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Classico Signature Recipes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.16
% of Basket $ (median)
3.1%
Total Basket $ (median)
$70.34

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Classico Signature Recipes Consumer Demographics

demographic
index
Female
100
Male
102
<24
129
25-34
125
35-44
96
45-54
85
55-64
78
65+
58
African American
101
Asian
83
Caucasian
101
Hispanic
100
demographic
index
Has Kids
99
No Kids
103
- $20k
99
$20k-40k
98
$40k-60k
101
$60k-80k
109
$80k-100k
102
$100k-125k
98
$125k +
89
No College
83
College
105
Adv. Degree
98

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Classico Signature Recipes Basket Affinity & Size

brand
basket affinity
Barilla 6.9x
Bertolli 6.8x
Archer Farms 6.6x
Hormel 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
536

Where is Classico Signature Recipes Purchased?

channels
index
Club
5
Dollar
2
Drug
17
Food
65
Mass
167
regions
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What Else Do They Buy?

brand
household affinity
Bertolli 1.4x
Jennie-O 1.4x
Oroweat 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
103
Credit
84
Debit
107
Food Stamps
153

When is Classico Signature Recipes Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.8%
Wed
12.0%
Thu
12.2%
Fri
13.5%
Sat
17.5%
time of day
Morning
13.1%
Noon
16.8%
Afternoon
36.1%
Evening
28.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Classico Signature Recipes consumers purchase?

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Why do Classico Signature Recipes consumers try new brands?

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Where do Classico Signature Recipes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Classico Signature Recipes Target Market

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Who actually buys Classico Signature Recipes? Do these consumers match the intended target market of Classico Signature Recipes?

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What motivates the target market to purchase Classico Signature Recipes?

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What other target market should Classico Signature Recipes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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