Claussen Consumer Insights

Who buys Claussen? Claussen consumers are generally higher income, Caucasian, and senior age. Claussen consumers are more likely to purchase Claussen during larger pantry stocking trips. Brands such as Ball Park, Hillshire Farm, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Claussen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
4.4%
Total Basket $ (median)
$80.28

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Claussen Consumer Demographics

demographic
index
Female
101
Male
91
<24
80
25-34
102
35-44
101
45-54
95
55-64
103
65+
110
African American
52
Asian
43
Caucasian
115
Hispanic
49
demographic
index
Has Kids
97
No Kids
107
- $20k
78
$20k-40k
89
$40k-60k
91
$60k-80k
102
$80k-100k
110
$100k-125k
116
$125k +
115
No College
95
College
101
Adv. Degree
102

Understand Claussen Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Claussen Basket Affinity & Size

brand
basket affinity
Ball Park 4.8x
Hillshire Farm 4.8x
Johnsonville 3.9x
Oscar Mayer 3.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
528

Where is Claussen Purchased?

channels
index
Club
12
Dollar
4
Drug
24
Food
163
Gas & Convenience
8
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Lean Cuisine 1.4x
Weight Watchers Smart Ones 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
102
Credit
98
Debit
99
Food Stamps
121

When is Claussen Purchased?

day of week
Sun
19.8%
Mon
13.2%
Tue
11.6%
Wed
11.5%
Thu
11.1%
Fri
13.8%
Sat
18.9%
time of day
Morning
13.8%
Noon
16.5%
Afternoon
35.0%
Evening
28.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Claussen consumers purchase?

check mark

Why do Claussen consumers try new brands?

check mark

Where do Claussen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Claussen Target Market

Arrow and target

Who actually buys Claussen? Do these consumers match the intended target market of Claussen?

Thought bubble

What motivates the target market to purchase Claussen?

magnifying glass

What other target market should Claussen look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us