Claussen Consumer Insights

Who buys Claussen?

A Claussen consumer is generally higher income, Caucasian, and senior age. Claussen consumers are more likely to purchase Claussen during larger pantry stocking trips. Brands such as Ball Park, Hillshire Farm, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Claussen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
4.4%
Total Basket $ (median)
$80.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Claussen Consumer Demographics

demographic
index
Female
101
Male
91
<24
80
25-34
102
35-44
101
45-54
95
55-64
103
65+
110
African American
52
Asian
43
Caucasian
115
Hispanic
49
demographic
index
Has Kids
97
No Kids
107
- $20k
78
$20k-40k
89
$40k-60k
91
$60k-80k
102
$80k-100k
110
$100k-125k
116
$125k +
115
No College
95
College
101
Adv. Degree
102

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Claussen Basket Affinity & Size

brand
basket affinity
Ball Park 4.8x
Hillshire Farm 4.8x
Johnsonville 3.9x
Oscar Mayer 3.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
528

Where is Claussen Purchased?

channels
index
Club
12
Dollar
4
Drug
24
Food
163
Gas & Convenience
8
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Lean Cuisine 1.4x
Weight Watchers Smart Ones 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
102
Credit
98
Debit
99
Food Stamps
121

When is Claussen Purchased?

day of week
Sun
19.8%
Mon
13.2%
Tue
11.6%
Wed
11.5%
Thu
11.1%
Fri
13.8%
Sat
18.9%
time of day
Morning
13.8%
Noon
16.5%
Afternoon
35.0%
Evening
28.0%
Late
6.7%

About Our Claussen Consumer Insights

How do we know who buys Claussen? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Claussen consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.