Clean & Clear Consumer Insights

Who buys Clean & Clear? Clean & Clear consumers are generally very low income, Asian, and adolescent age. Clean & Clear consumers are more likely to purchase Clean & Clear during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Clean & Clear Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.14
% of Basket $ (median)
10.4%
Total Basket $ (median)
$49.27

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clean & Clear Consumer Demographics

demographic
index
Female
101
Male
95
<24
186
25-34
128
35-44
92
45-54
92
55-64
54
65+
43
African American
99
Asian
143
Caucasian
92
Hispanic
122
demographic
index
Has Kids
98
No Kids
105
- $20k
113
$20k-40k
102
$40k-60k
98
$60k-80k
96
$80k-100k
104
$100k-125k
99
$125k +
96
No College
83
College
104
Adv. Degree
99

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Clean & Clear Basket Affinity & Size

brand
basket affinity
Neutrogena 16.8x
TRESemme 9.6x
Secret 9.3x
CoverGirl 8.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
295

Where is Clean & Clear Purchased?

channels
index
Beauty
389
Club
0
Dollar
83
Drug
396
Food
47
Gas & Convenience
3
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Listerine 1.3x
Archer Farms 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
112
Credit
95
Debit
106
Food Stamps
32

When is Clean & Clear Purchased?

day of week
Sun
18.1%
Mon
12.7%
Tue
12.2%
Wed
12.1%
Thu
12.4%
Fri
14.8%
Sat
17.8%
time of day
Morning
13.1%
Noon
14.6%
Afternoon
34.5%
Evening
29.8%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clean & Clear consumers purchase?

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Why do Clean & Clear consumers try new brands?

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Where do Clean & Clear consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clean & Clear Target Market

Arrow and target

Who actually buys Clean & Clear? Do these consumers match the intended target market of Clean & Clear?

Thought bubble

What motivates the target market to purchase Clean & Clear?

magnifying glass

What other target market should Clean & Clear look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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