Clean & Clear Morning Burst Consumer Insights

Who buys Clean & Clear Morning Burst? A Clean & Clear Morning Burst consumer is generally lower income, Hispanic, and adolescent age. Clean & Clear Morning Burst consumers are more likely to purchase Clean & Clear Morning Burst during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Clean & Clear Morning Burst Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
5.7%
Total Basket $ (median)
$86.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clean & Clear Morning Burst Consumer Demographics

demographic
index
Female
101
Male
93
<24
214
25-34
126
35-44
91
45-54
90
55-64
64
65+
32
African American
91
Asian
117
Caucasian
96
Hispanic
124
demographic
index
Has Kids
94
No Kids
112
- $20k
102
$20k-40k
109
$40k-60k
102
$60k-80k
103
$80k-100k
104
$100k-125k
94
$125k +
79
No College
90
College
104
Adv. Degree
93

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Clean & Clear Morning Burst Basket Affinity & Size

brand
basket affinity
TRESemme 17.7x
Neutrogena 13.3x
Olay 12.5x
Secret 12.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
330

Where is Clean & Clear Morning Burst Purchased?

channels
index
Beauty
242
Dollar
80
Drug
206
Food
2
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Secret 1.4x
Monster Energy 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
97
Credit
91
Debit
117
Food Stamps
36

When is Clean & Clear Morning Burst Purchased?

day of week
Sun
18.0%
Mon
12.7%
Tue
12.3%
Wed
11.8%
Thu
12.0%
Fri
15.1%
Sat
18.1%
time of day
Morning
12.0%
Noon
14.9%
Afternoon
34.4%
Evening
29.9%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clean & Clear Morning Burst consumers purchase?

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Why do Clean & Clear Morning Burst consumers try new brands?

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Where do Clean & Clear Morning Burst consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clean & Clear Morning Burst Target Market

Arrow and target

Who actually buys Clean & Clear Morning Burst? Do these consumers match the intended target market of Clean & Clear Morning Burst?

Thought bubble

What motivates the target market to purchase Clean & Clear Morning Burst?

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What other target market should Clean & Clear Morning Burst look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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