Clean Ones Consumer Insights

Who buys Clean Ones?

A Clean Ones consumer is generally very low income, Asian, and senior age. Clean Ones consumers are more likely to purchase Clean Ones during larger pantry stocking trips. Brands such as Swiffer, Clorox, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Clean Ones Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.74
% of Basket $ (median)
4.2%
Total Basket $ (median)
$65.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clean Ones Consumer Demographics

demographic
index
Female
97
Male
131
<24
91
25-34
110
35-44
90
45-54
94
55-64
121
65+
143
African American
112
Asian
214
Caucasian
88
Hispanic
101
demographic
index
Has Kids
90
No Kids
123
- $20k
129
$20k-40k
116
$40k-60k
115
$60k-80k
83
$80k-100k
106
$100k-125k
83
$125k +
70
No College
109
College
98
Adv. Degree
100

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Clean Ones Basket Affinity & Size

brand
basket affinity
Swiffer 10.9x
Clorox 10.5x
Lysol 9.8x
Hefty 8.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
378

Where is Clean Ones Purchased?

channels
index
Club
262
Drug
2
Food
1
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Bolthouse Farms 1.4x
Marketside 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
86
Credit
99
Debit
118
Food Stamps
47

When is Clean Ones Purchased?

day of week
Sun
14.4%
Mon
14.7%
Tue
13.3%
Wed
12.9%
Thu
13.9%
Fri
14.7%
Sat
16.1%
time of day
Morning
20.8%
Noon
16.7%
Afternoon
34.4%
Evening
22.1%
Late
6.0%

Get More Clean Ones Data

Contact us for the latest Clean Ones consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clean Ones consumers switch to?

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Why do consumers stop buying Clean Ones products?

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Which retailers do Clean Ones shoppers prefer to shop at?

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What motivates consumers to try Clean Ones products?

Research the Clean Ones Target Market

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Who actually buys Clean Ones? Do these consumers match the intended target market of Clean Ones?

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What motivates the target market to buy Clean Ones?

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What other target market should Clean Ones look at?

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Which other brands have a similar target market?

About Our Clean Ones Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.