Clear Care Consumer Insights

Who buys Clear Care? Clear Care consumers are generally higher income, Asian, and young adult age. Clear Care consumers are more likely to purchase Clear Care during larger pantry stocking trips. Brands such as Cascade, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Clear Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.99
% of Basket $ (median)
20.8%
Total Basket $ (median)
$72.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clear Care Consumer Demographics

demographic
index
Female
100
Male
103
<24
111
25-34
112
35-44
92
45-54
106
55-64
88
65+
78
African American
37
Asian
195
Caucasian
99
Hispanic
55
demographic
index
Has Kids
92
No Kids
118
- $20k
69
$20k-40k
72
$40k-60k
99
$60k-80k
99
$80k-100k
111
$100k-125k
127
$125k +
124
No College
57
College
101
Adv. Degree
148

Understand Clear Care Consumer Behavior

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Clear Care Basket Affinity & Size

brand
basket affinity
Cascade 7.9x
Neutrogena 7.0x
Secret 6.4x
Listerine 6.3x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
255

Where is Clear Care Purchased?

channels
index
Beauty
24
Club
254
Dollar
47
Drug
269
Food
34
Gas & Convenience
1
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Skippy 1.3x
Nabisco Triscuit 1.2x
Listerine 1.2x

How Did They Pay?

method
index
Cash
68
Credit
129
Debit
99
Food Stamps
19

When is Clear Care Purchased?

day of week
Sun
18.8%
Mon
12.7%
Tue
12.2%
Wed
11.1%
Thu
12.1%
Fri
14.9%
Sat
18.2%
time of day
Morning
12.7%
Noon
18.1%
Afternoon
37.2%
Evening
26.9%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clear Care consumers purchase?

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Why do Clear Care consumers try new brands?

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Where do Clear Care consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clear Care Target Market

Arrow and target

Who actually buys Clear Care? Do these consumers match the intended target market of Clear Care?

Thought bubble

What motivates the target market to purchase Clear Care?

magnifying glass

What other target market should Clear Care look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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