Clear Scalp & Hair Therapy Consumer Insights

Who buys Clear Scalp & Hair Therapy? A Clear Scalp & Hair Therapy consumer is generally very low income, Asian, and adolescent age. Clear Scalp & Hair Therapy consumers are more likely to purchase Clear Scalp & Hair Therapy during larger pantry stocking trips. Brands such as TRESemme, Dove, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Clear Scalp & Hair Therapy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
25.6%
Total Basket $ (median)
$23.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clear Scalp & Hair Therapy Consumer Demographics

demographic
index
Female
105
Male
53
<24
149
25-34
145
35-44
96
45-54
68
55-64
58
65+
33
African American
72
Asian
287
Caucasian
74
Hispanic
173
demographic
index
Has Kids
101
No Kids
98
- $20k
156
$20k-40k
139
$40k-60k
114
$60k-80k
91
$80k-100k
80
$100k-125k
64
$125k +
57
No College
121
College
100
Adv. Degree
73

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Clear Scalp & Hair Therapy Basket Affinity & Size

brand
basket affinity
TRESemme 28.0x
Dove 12.6x
Olay 9.5x
Oral-B 9.0x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
232

Where is Clear Scalp & Hair Therapy Purchased?

channels
index
Beauty
11
Club
18
Dollar
4
Drug
420
Food
58
Gas & Convenience
0
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
TRESemme 1.6x
Olay 1.6x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
152
Credit
73
Debit
89
Food Stamps
41

When is Clear Scalp & Hair Therapy Purchased?

day of week
Sun
19.1%
Mon
13.3%
Tue
12.2%
Wed
12.2%
Thu
11.4%
Fri
15.6%
Sat
16.2%
time of day
Morning
14.1%
Noon
15.3%
Afternoon
33.3%
Evening
28.3%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clear Scalp & Hair Therapy consumers purchase?

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Why do Clear Scalp & Hair Therapy consumers try new brands?

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Where do Clear Scalp & Hair Therapy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clear Scalp & Hair Therapy Target Market

Arrow and target

Who actually buys Clear Scalp & Hair Therapy? Do these consumers match the intended target market of Clear Scalp & Hair Therapy?

Thought bubble

What motivates the target market to purchase Clear Scalp & Hair Therapy?

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What other target market should Clear Scalp & Hair Therapy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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