Clearblue Consumer Insights

Who buys Clearblue?

A Clearblue consumer is generally higher income, Asian, and young adult age. Clearblue consumers are more likely to purchase Clearblue during larger pantry stocking trips. Brands such as Gerber Graduates, Neutrogena, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Clearblue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.98
% of Basket $ (median)
42.9%
Total Basket $ (median)
$27.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clearblue Consumer Demographics

demographic
index
Female
98
Male
117
<24
172
25-34
231
35-44
73
45-54
17
55-64
13
65+
2
African American
98
Asian
164
Caucasian
96
Hispanic
82
demographic
index
Has Kids
83
No Kids
139
- $20k
109
$20k-40k
104
$40k-60k
104
$60k-80k
103
$80k-100k
88
$100k-125k
112
$125k +
77
No College
56
College
105
Adv. Degree
129

Understand Clearblue Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Clearblue Basket Affinity & Size

brand
basket affinity
Gerber Graduates 9.3x
Neutrogena 8.3x
Skippy 7.5x
Always 6.2x
basket size
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
142

Where is Clearblue Purchased?

channels
index
Beauty
41
Club
0
Drug
420
Food
3
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.0x
Huggies 1.6x
Gerber 1.5x
Sweet Baby Ray's 1.3x

How Did They Pay?

method
index
Cash
82
Credit
110
Debit
108
Food Stamps
31

When is Clearblue Purchased?

day of week
Sun
13.6%
Mon
16.2%
Tue
13.4%
Wed
13.2%
Thu
15.1%
Fri
14.7%
Sat
13.8%
time of day
Morning
13.2%
Noon
14.8%
Afternoon
30.1%
Evening
31.7%
Late
10.2%

About Our Clearblue Consumer Insights

How do we know who buys Clearblue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Clearblue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.