Clearblue Consumer Insights

Who buys Clearblue? A Clearblue consumer is generally higher income, Asian, and young adult age. Clearblue consumers are more likely to purchase Clearblue during larger pantry stocking trips. Brands such as Gerber Graduates, Neutrogena, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Clearblue Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.98
% of Basket $ (median)
42.9%
Total Basket $ (median)
$27.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clearblue Consumer Demographics

demographic
index
Female
98
Male
117
<24
172
25-34
231
35-44
73
45-54
17
55-64
13
65+
2
African American
98
Asian
164
Caucasian
96
Hispanic
82
demographic
index
Has Kids
83
No Kids
139
- $20k
109
$20k-40k
104
$40k-60k
104
$60k-80k
103
$80k-100k
88
$100k-125k
112
$125k +
77
No College
56
College
105
Adv. Degree
129

Understand Clearblue Consumer Behavior

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Clearblue Basket Affinity & Size

brand
basket affinity
Gerber Graduates 9.3x
Neutrogena 8.3x
Skippy 7.5x
Always 6.2x
basket size
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
142

Where is Clearblue Purchased?

channels
index
Beauty
41
Club
0
Drug
420
Food
3
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.0x
Huggies 1.6x
Gerber 1.5x
Sweet Baby Ray's 1.3x

How Did They Pay?

method
index
Cash
82
Credit
110
Debit
108
Food Stamps
31

When is Clearblue Purchased?

day of week
Sun
13.6%
Mon
16.2%
Tue
13.4%
Wed
13.2%
Thu
15.1%
Fri
14.7%
Sat
13.8%
time of day
Morning
13.2%
Noon
14.8%
Afternoon
30.1%
Evening
31.7%
Late
10.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clearblue consumers purchase?

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Why do Clearblue consumers try new brands?

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Where do Clearblue consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clearblue Target Market

Arrow and target

Who actually buys Clearblue? Do these consumers match the intended target market of Clearblue?

Thought bubble

What motivates the target market to purchase Clearblue?

magnifying glass

What other target market should Clearblue look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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