Clif Bar Consumer Insights

Who buys Clif Bar?

A Clif Bar consumer is generally very high income, Caucasian, and upper middle age. Clif Bar consumers are more likely to purchase Clif Bar during larger pantry stocking trips. Brands such as Fresh Selections, Archer Farms, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Clif Bar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clif Bar Consumer Demographics

demographic
index
Female
99
Male
111
<24
99
25-34
93
35-44
110
45-54
110
55-64
67
65+
55
African American
40
Asian
83
Caucasian
109
Hispanic
60
demographic
index
Has Kids
106
No Kids
87
- $20k
58
$20k-40k
66
$40k-60k
77
$60k-80k
91
$80k-100k
117
$100k-125k
139
$125k +
168
No College
51
College
101
Adv. Degree
151

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Clif Bar Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.3x
Archer Farms 6.3x
Horizon Organic 4.4x
Arnold 4.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
371

Where is Clif Bar Purchased?

channels
index
Beauty
14
Club
135
Dollar
14
Drug
16
Food
122
Gas & Convenience
48
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.5x
Horizon Organic 1.4x
Almond Breeze 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
59
Credit
129
Debit
101
Food Stamps
43

When is Clif Bar Purchased?

day of week
Sun
18.6%
Mon
14.4%
Tue
12.8%
Wed
12.2%
Thu
12.1%
Fri
13.6%
Sat
16.3%
time of day
Morning
16.2%
Noon
18.4%
Afternoon
34.2%
Evening
25.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clif Bar consumers purchase?

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Why do Clif Bar consumers try new brands?

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Where do Clif Bar consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clif Bar Target Market

Arrow and target

Who actually buys Clif Bar? Do these consumers match the intended target market of Clif Bar?

Thought bubble

What motivates the target market to purchase Clif Bar?

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What other target market should Clif Bar look at?

venn diagram

Which other brands have a similar target market?

About Our Clif Bar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.