Clif Builder's Consumer Insights

Who buys Clif Builder's?

A Clif Builder's consumer is generally very high income, Caucasian, and upper middle age. Clif Builder's consumers are more likely to purchase Clif Builder's during larger pantry stocking trips. Brands such as Bolthouse Farms, Dannon Oikos, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Clif Builder's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.25
% of Basket $ (median)
10.2%
Total Basket $ (median)
$61.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clif Builder's Consumer Demographics

demographic
index
Female
98
Male
120
<24
83
25-34
95
35-44
98
45-54
128
55-64
80
65+
45
African American
28
Asian
94
Caucasian
110
Hispanic
42
demographic
index
Has Kids
99
No Kids
103
- $20k
66
$20k-40k
66
$40k-60k
75
$60k-80k
96
$80k-100k
104
$100k-125k
142
$125k +
170
No College
56
College
100
Adv. Degree
152

Understand Clif Builder's Consumer Behavior

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Clif Builder's Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 7.0x
Dannon Oikos 6.5x
Gatorade G2 6.4x
Archer Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
363

Where is Clif Builder's Purchased?

channels
index
Beauty
10
Club
52
Drug
14
Food
113
Gas & Convenience
64
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Dannon Oikos 1.6x
Almond Breeze 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
63
Credit
133
Debit
98
Food Stamps
20

When is Clif Builder's Purchased?

day of week
Sun
19.8%
Mon
15.1%
Tue
11.6%
Wed
11.0%
Thu
12.1%
Fri
14.7%
Sat
15.7%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
32.1%
Evening
28.5%
Late
7.7%

Get More Clif Builder's Data

Contact us for the latest Clif Builder's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clif Builder's consumers switch to?

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Why do consumers stop buying Clif Builder's products?

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Which retailers do Clif Builder's shoppers prefer to shop at?

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What motivates consumers to try Clif Builder's products?

Research the Clif Builder's Target Market

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Who actually buys Clif Builder's? Do these consumers match the intended target market of Clif Builder's?

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What motivates the target market to purchase Clif Builder's?

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What other target market should Clif Builder's look at?

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Which other brands have a similar target market?

About Our Clif Builder's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.