Clif Builder's Consumer Insights

Who buys Clif Builder's?

A Clif Builder's consumer is generally very high income, Caucasian, and upper middle age. Clif Builder's consumers are more likely to purchase Clif Builder's during larger pantry stocking trips. Brands such as Bolthouse Farms, Dannon Oikos, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Clif Builder's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.25
% of Basket $ (median)
10.2%
Total Basket $ (median)
$61.44

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clif Builder's Consumer Demographics

demographic
index
Female
98
Male
120
<24
83
25-34
95
35-44
98
45-54
128
55-64
80
65+
45
African American
28
Asian
94
Caucasian
110
Hispanic
42
demographic
index
Has Kids
99
No Kids
103
- $20k
66
$20k-40k
66
$40k-60k
75
$60k-80k
96
$80k-100k
104
$100k-125k
142
$125k +
170
No College
56
College
100
Adv. Degree
152

Understand Clif Builder's Consumer Behavior

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Clif Builder's Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 7.0x
Dannon Oikos 6.5x
Gatorade G2 6.4x
Archer Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
363

Where is Clif Builder's Purchased?

channels
index
Beauty
10
Club
52
Drug
14
Food
113
Gas & Convenience
64
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Dannon Oikos 1.6x
Almond Breeze 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
63
Credit
133
Debit
98
Food Stamps
20

When is Clif Builder's Purchased?

day of week
Sun
19.8%
Mon
15.1%
Tue
11.6%
Wed
11.0%
Thu
12.1%
Fri
14.7%
Sat
15.7%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
32.1%
Evening
28.5%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clif Builder's consumers purchase?

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Why do Clif Builder's consumers try new brands?

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Where do Clif Builder's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clif Builder's Target Market

Arrow and target

Who actually buys Clif Builder's? Do these consumers match the intended target market of Clif Builder's?

Thought bubble

What motivates the target market to purchase Clif Builder's?

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What other target market should Clif Builder's look at?

venn diagram

Which other brands have a similar target market?

About Our Clif Builder's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.