Clif Crunch Consumer Insights

Who buys Clif Crunch?

A Clif Crunch consumer is generally very high income, Caucasian, and adolescent age. Clif Crunch consumers are more likely to purchase Clif Crunch during larger pantry stocking trips. Brands such as YoCrunch, Almond Breeze, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

Clif Crunch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$59.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clif Crunch Consumer Demographics

demographic
index
Female
97
Male
126
<24
130
25-34
94
35-44
107
45-54
110
55-64
72
65+
30
African American
38
Asian
84
Caucasian
109
Hispanic
67
demographic
index
Has Kids
98
No Kids
104
- $20k
52
$20k-40k
78
$40k-60k
82
$60k-80k
93
$80k-100k
121
$100k-125k
124
$125k +
153
No College
62
College
92
Adv. Degree
184

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Clif Crunch Basket Affinity & Size

brand
basket affinity
YoCrunch 6.0x
Almond Breeze 6.0x
Nabisco Wheat Thins 5.3x
Skippy 5.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
441

Where is Clif Crunch Purchased?

channels
index
Club
8
Drug
43
Food
132
Gas & Convenience
69
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Arnold 1.5x
Post Honey Bunches Of Oats 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
82
Credit
120
Debit
97
Food Stamps
55

When is Clif Crunch Purchased?

day of week
Sun
21.1%
Mon
14.1%
Tue
12.7%
Wed
11.5%
Thu
12.0%
Fri
12.5%
Sat
16.1%
time of day
Morning
15.0%
Noon
16.3%
Afternoon
33.3%
Evening
28.2%
Late
7.3%

Get More Clif Crunch Data

Contact us for the latest Clif Crunch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clif Crunch consumers switch to?

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What motivates consumers to try Clif Crunch products?

Research the Clif Crunch Target Market

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Who actually buys Clif Crunch? Do these consumers match the intended target market of Clif Crunch?

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What other target market should Clif Crunch look at?

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About Our Clif Crunch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.