Clif Crunch Consumer Insights

Who buys Clif Crunch? A Clif Crunch consumer is generally very high income, Caucasian, and adolescent age. Clif Crunch consumers are more likely to purchase Clif Crunch during larger pantry stocking trips. Brands such as YoCrunch, Almond Breeze, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

Clif Crunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$59.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clif Crunch Consumer Demographics

demographic
index
Female
97
Male
126
<24
130
25-34
94
35-44
107
45-54
110
55-64
72
65+
30
African American
38
Asian
84
Caucasian
109
Hispanic
67
demographic
index
Has Kids
98
No Kids
104
- $20k
52
$20k-40k
78
$40k-60k
82
$60k-80k
93
$80k-100k
121
$100k-125k
124
$125k +
153
No College
62
College
92
Adv. Degree
184

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Clif Crunch Basket Affinity & Size

brand
basket affinity
YoCrunch 6.0x
Almond Breeze 6.0x
Nabisco Wheat Thins 5.3x
Skippy 5.3x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
441

Where is Clif Crunch Purchased?

channels
index
Club
8
Drug
43
Food
132
Gas & Convenience
69
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Arnold 1.5x
Post Honey Bunches Of Oats 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
82
Credit
120
Debit
97
Food Stamps
55

When is Clif Crunch Purchased?

day of week
Sun
21.1%
Mon
14.1%
Tue
12.7%
Wed
11.5%
Thu
12.0%
Fri
12.5%
Sat
16.1%
time of day
Morning
15.0%
Noon
16.3%
Afternoon
33.3%
Evening
28.2%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clif Crunch consumers purchase?

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Why do Clif Crunch consumers try new brands?

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Where do Clif Crunch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clif Crunch Target Market

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Who actually buys Clif Crunch? Do these consumers match the intended target market of Clif Crunch?

Thought bubble

What motivates the target market to purchase Clif Crunch?

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What other target market should Clif Crunch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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