Clif Kid Consumer Insights

Who buys Clif Kid?

A Clif Kid consumer is generally very high income, Caucasian, and lower middle age. Clif Kid consumers are more likely to purchase Clif Kid during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Clif Kid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.77
% of Basket $ (median)
6.5%
Total Basket $ (median)
$88.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clif Kid Consumer Demographics

demographic
index
Female
102
Male
77
<24
40
25-34
85
35-44
139
45-54
90
55-64
28
65+
29
African American
39
Asian
76
Caucasian
109
Hispanic
64
demographic
index
Has Kids
131
No Kids
29
- $20k
33
$20k-40k
52
$40k-60k
67
$60k-80k
94
$80k-100k
125
$100k-125k
146
$125k +
200
No College
38
College
107
Adv. Degree
138

Understand Clif Kid Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Clif Kid Basket Affinity & Size

brand
basket affinity
Archer Farms 8.6x
Horizon Organic 7.3x
Nutella 5.6x
Yoplait Go-Gurt 5.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
425

Where is Clif Kid Purchased?

channels
index
Beauty
11
Club
311
Drug
7
Food
54
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Archer Farms 1.7x
Dannon Danimals 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
43
Credit
117
Debit
115
Food Stamps
73

When is Clif Kid Purchased?

day of week
Sun
16.6%
Mon
14.8%
Tue
14.1%
Wed
13.0%
Thu
12.5%
Fri
13.9%
Sat
15.1%
time of day
Morning
16.3%
Noon
21.4%
Afternoon
36.5%
Evening
21.9%
Late
3.8%

About Our Clif Kid Consumer Insights

How do we know who buys Clif Kid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Clif Kid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.