Clif Kid Consumer Insights

Who buys Clif Kid? Clif Kid consumers are generally very high income, Caucasian, and lower middle age. Clif Kid consumers are more likely to purchase Clif Kid during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Clif Kid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.77
% of Basket $ (median)
6.5%
Total Basket $ (median)
$88.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clif Kid Consumer Demographics

demographic
index
Female
102
Male
77
<24
40
25-34
85
35-44
139
45-54
90
55-64
28
65+
29
African American
39
Asian
76
Caucasian
109
Hispanic
64
demographic
index
Has Kids
131
No Kids
29
- $20k
33
$20k-40k
52
$40k-60k
67
$60k-80k
94
$80k-100k
125
$100k-125k
146
$125k +
200
No College
38
College
107
Adv. Degree
138

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Clif Kid Basket Affinity & Size

brand
basket affinity
Archer Farms 8.6x
Horizon Organic 7.3x
Nutella 5.6x
Yoplait Go-Gurt 5.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
425

Where is Clif Kid Purchased?

channels
index
Beauty
11
Club
311
Drug
7
Food
54
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Archer Farms 1.7x
Dannon Danimals 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
43
Credit
117
Debit
115
Food Stamps
73

When is Clif Kid Purchased?

day of week
Sun
16.6%
Mon
14.8%
Tue
14.1%
Wed
13.0%
Thu
12.5%
Fri
13.9%
Sat
15.1%
time of day
Morning
16.3%
Noon
21.4%
Afternoon
36.5%
Evening
21.9%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clif Kid consumers purchase?

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Why do Clif Kid consumers try new brands?

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Where do Clif Kid consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clif Kid Target Market

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Who actually buys Clif Kid? Do these consumers match the intended target market of Clif Kid?

Thought bubble

What motivates the target market to purchase Clif Kid?

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What other target market should Clif Kid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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