Clif Kid Z Fruit Consumer Insights

Who buys Clif Kid Z Fruit? A Clif Kid Z Fruit consumer is generally very high income, Caucasian, and lower middle age. Clif Kid Z Fruit consumers are more likely to purchase Clif Kid Z Fruit during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Clif Kid Z Fruit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.2%
Total Basket $ (median)
$72.26

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  • Recent demographic data

Clif Kid Z Fruit Consumer Demographics

demographic
index
Female
102
Male
82
<24
25
25-34
69
35-44
155
45-54
89
55-64
17
65+
13
African American
31
Asian
61
Caucasian
112
Hispanic
51
demographic
index
Has Kids
132
No Kids
27
- $20k
28
$20k-40k
65
$40k-60k
63
$60k-80k
88
$80k-100k
122
$100k-125k
150
$125k +
200
No College
39
College
104
Adv. Degree
151

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Clif Kid Z Fruit Basket Affinity & Size

brand
basket affinity
Archer Farms 11.6x
Horizon Organic 10.2x
Dannon Danimals 8.5x
Quaker Chewy 7.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
462

Where is Clif Kid Z Fruit Purchased?

channels
index
Club
20
Dollar
2
Drug
2
Food
184
Gas & Convenience
9
Mass
78
regions
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What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Dannon Danimals 1.7x
Almond Breeze 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
57
Credit
140
Debit
87
Food Stamps
53

When is Clif Kid Z Fruit Purchased?

day of week
Sun
18.5%
Mon
14.4%
Tue
15.3%
Wed
12.9%
Thu
13.2%
Fri
12.1%
Sat
13.6%
time of day
Morning
18.1%
Noon
21.9%
Afternoon
34.1%
Evening
22.2%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clif Kid Z Fruit consumers purchase?

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Why do Clif Kid Z Fruit consumers try new brands?

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Where do Clif Kid Z Fruit consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clif Kid Z Fruit Target Market

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Who actually buys Clif Kid Z Fruit? Do these consumers match the intended target market of Clif Kid Z Fruit?

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What motivates the target market to purchase Clif Kid Z Fruit?

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What other target market should Clif Kid Z Fruit look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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