Clif Mojo Bar Consumer Insights

Who buys Clif Mojo Bar?

A Clif Mojo Bar consumer is generally very high income, Caucasian, and upper middle age. Clif Mojo Bar consumers are more likely to purchase Clif Mojo Bar during larger pantry stocking trips. Brands such as Frito-Lay, Fresh Selections, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Clif Mojo Bar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clif Mojo Bar Consumer Demographics

demographic
index
Female
98
Male
116
<24
58
25-34
92
35-44
107
45-54
113
55-64
86
65+
61
African American
29
Asian
93
Caucasian
108
Hispanic
54
demographic
index
Has Kids
104
No Kids
90
- $20k
62
$20k-40k
68
$40k-60k
99
$60k-80k
79
$80k-100k
86
$100k-125k
132
$125k +
186
No College
57
College
92
Adv. Degree
187

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Clif Mojo Bar Basket Affinity & Size

brand
basket affinity
Frito-Lay 9.8x
Fresh Selections 9.2x
Chobani 8.9x
Birds Eye 6.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
407

Where is Clif Mojo Bar Purchased?

channels
index
Club
214
Drug
6
Food
151
Gas & Convenience
21
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Dannon Oikos 1.8x
Almond Breeze 1.8x
Silk 1.8x

How Did They Pay?

method
index
Cash
59
Credit
144
Debit
88
Food Stamps
41

When is Clif Mojo Bar Purchased?

day of week
Sun
18.2%
Mon
17.1%
Tue
13.2%
Wed
11.5%
Thu
11.7%
Fri
12.5%
Sat
15.7%
time of day
Morning
20.1%
Noon
17.2%
Afternoon
34.0%
Evening
24.2%
Late
4.5%

Get More Clif Mojo Bar Data

Contact us for the latest Clif Mojo Bar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clif Mojo Bar consumers switch to?

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Why do consumers stop buying Clif Mojo Bar products?

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Which retailers do Clif Mojo Bar shoppers prefer to shop at?

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What motivates consumers to try Clif Mojo Bar products?

Research the Clif Mojo Bar Target Market

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Who actually buys Clif Mojo Bar? Do these consumers match the intended target market of Clif Mojo Bar?

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What motivates the target market to buy Clif Mojo Bar?

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What other target market should Clif Mojo Bar look at?

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Which other brands have a similar target market?

About Our Clif Mojo Bar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.