Clif Mojo Bar Consumer Insights

Who buys Clif Mojo Bar?

A Clif Mojo Bar consumer is generally very high income, Caucasian, and upper middle age. Clif Mojo Bar consumers are more likely to purchase Clif Mojo Bar during larger pantry stocking trips. Brands such as Frito-Lay, Fresh Selections, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Clif Mojo Bar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clif Mojo Bar Consumer Demographics

demographic
index
Female
98
Male
116
<24
58
25-34
92
35-44
107
45-54
113
55-64
86
65+
61
African American
29
Asian
93
Caucasian
108
Hispanic
54
demographic
index
Has Kids
104
No Kids
90
- $20k
62
$20k-40k
68
$40k-60k
99
$60k-80k
79
$80k-100k
86
$100k-125k
132
$125k +
186
No College
57
College
92
Adv. Degree
187

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Clif Mojo Bar Basket Affinity & Size

brand
basket affinity
Frito-Lay 9.8x
Fresh Selections 9.2x
Chobani 8.9x
Birds Eye 6.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
407

Where is Clif Mojo Bar Purchased?

channels
index
Club
214
Drug
6
Food
151
Gas & Convenience
21
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Dannon Oikos 1.8x
Almond Breeze 1.8x
Silk 1.8x

How Did They Pay?

method
index
Cash
59
Credit
144
Debit
88
Food Stamps
41

When is Clif Mojo Bar Purchased?

day of week
Sun
18.2%
Mon
17.1%
Tue
13.2%
Wed
11.5%
Thu
11.7%
Fri
12.5%
Sat
15.7%
time of day
Morning
20.1%
Noon
17.2%
Afternoon
34.0%
Evening
24.2%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clif Mojo Bar consumers purchase?

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Why do Clif Mojo Bar consumers try new brands?

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Where do Clif Mojo Bar consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clif Mojo Bar Target Market

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Who actually buys Clif Mojo Bar? Do these consumers match the intended target market of Clif Mojo Bar?

Thought bubble

What motivates the target market to purchase Clif Mojo Bar?

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What other target market should Clif Mojo Bar look at?

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Which other brands have a similar target market?

About Our Clif Mojo Bar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.