Clorox Consumer Insights

Who buys Clorox?

A Clorox consumer is generally very high income, African American, and senior age. Clorox consumers are more likely to purchase Clorox during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Clorox Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.75
% of Basket $ (median)
6.1%
Total Basket $ (median)
$61.69

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clorox Consumer Demographics

demographic
index
Female
101
Male
95
<24
96
25-34
97
35-44
102
45-54
100
55-64
95
65+
108
African American
141
Asian
117
Caucasian
91
Hispanic
141
demographic
index
Has Kids
100
No Kids
100
- $20k
104
$20k-40k
100
$40k-60k
99
$60k-80k
97
$80k-100k
98
$100k-125k
99
$125k +
106
No College
97
College
100
Adv. Degree
101

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Clorox Basket Affinity & Size

brand
basket affinity
Lysol 9.5x
Swiffer 7.9x
Febreze 6.7x
Gain 6.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
374

Where is Clorox Purchased?

channels
index
Beauty
2
Club
171
Dollar
180
Drug
41
Food
66
Gas & Convenience
14
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hefty 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
88
Credit
103
Debit
105
Food Stamps
49

When is Clorox Purchased?

day of week
Sun
16.3%
Mon
13.3%
Tue
12.4%
Wed
12.5%
Thu
12.0%
Fri
15.2%
Sat
18.3%
time of day
Morning
16.4%
Noon
18.9%
Afternoon
35.2%
Evening
23.9%
Late
5.5%

About Our Clorox Consumer Insights

How do we know who buys Clorox? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Clorox consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.