Clorox Consumer Insights

Who buys Clorox?

A Clorox consumer is generally very high income, African American, and senior age. Clorox consumers are more likely to purchase Clorox during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Clorox Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.75
% of Basket $ (median)
6.1%
Total Basket $ (median)
$61.69

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clorox Consumer Demographics

demographic
index
Female
101
Male
95
<24
96
25-34
97
35-44
102
45-54
100
55-64
95
65+
108
African American
141
Asian
117
Caucasian
91
Hispanic
141
demographic
index
Has Kids
100
No Kids
100
- $20k
104
$20k-40k
100
$40k-60k
99
$60k-80k
97
$80k-100k
98
$100k-125k
99
$125k +
106
No College
97
College
100
Adv. Degree
101

Understand Clorox Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Clorox Basket Affinity & Size

brand
basket affinity
Lysol 9.5x
Swiffer 7.9x
Febreze 6.7x
Gain 6.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
374

Where is Clorox Purchased?

channels
index
Beauty
2
Club
171
Dollar
180
Drug
41
Food
66
Gas & Convenience
14
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hefty 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
88
Credit
103
Debit
105
Food Stamps
49

When is Clorox Purchased?

day of week
Sun
16.3%
Mon
13.3%
Tue
12.4%
Wed
12.5%
Thu
12.0%
Fri
15.2%
Sat
18.3%
time of day
Morning
16.4%
Noon
18.9%
Afternoon
35.2%
Evening
23.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Clorox consumers purchase?

check mark

Why do Clorox consumers try new brands?

check mark

Where do Clorox consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clorox Target Market

Arrow and target

Who actually buys Clorox? Do these consumers match the intended target market of Clorox?

Thought bubble

What motivates the target market to purchase Clorox?

magnifying glass

What other target market should Clorox look at?

venn diagram

Which other brands have a similar target market?

About Our Clorox Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.