Clorox 2 Consumer Insights

Who buys Clorox 2?

A Clorox 2 consumer is generally very high income, Hispanic, and senior age. Clorox 2 consumers are more likely to purchase Clorox 2 during larger pantry stocking trips. Brands such as Cascade, Lysol, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Clorox 2 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
9.3%
Total Basket $ (median)
$107.01

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clorox 2 Consumer Demographics

demographic
index
Female
100
Male
103
<24
87
25-34
69
35-44
104
45-54
111
55-64
127
65+
203
African American
99
Asian
104
Caucasian
98
Hispanic
107
demographic
index
Has Kids
98
No Kids
105
- $20k
79
$20k-40k
86
$40k-60k
85
$60k-80k
93
$80k-100k
104
$100k-125k
125
$125k +
140
No College
75
College
103
Adv. Degree
116

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Clorox 2 Basket Affinity & Size

brand
basket affinity
Cascade 10.7x
Lysol 9.5x
Swiffer 8.8x
Tide 8.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
370

Where is Clorox 2 Purchased?

channels
index
Club
306
Dollar
100
Drug
14
Food
58
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
King's Hawaiian 1.3x
Diet Dr Pepper 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
59
Credit
122
Debit
109
Food Stamps
31

When is Clorox 2 Purchased?

day of week
Sun
17.5%
Mon
12.0%
Tue
12.2%
Wed
11.8%
Thu
11.8%
Fri
15.4%
Sat
19.3%
time of day
Morning
13.7%
Noon
20.9%
Afternoon
38.2%
Evening
22.9%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clorox 2 consumers purchase?

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Why do Clorox 2 consumers try new brands?

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Where do Clorox 2 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clorox 2 Target Market

Arrow and target

Who actually buys Clorox 2? Do these consumers match the intended target market of Clorox 2?

Thought bubble

What motivates the target market to purchase Clorox 2?

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What other target market should Clorox 2 look at?

venn diagram

Which other brands have a similar target market?

About Our Clorox 2 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.