Clorox 2 Consumer Insights

Who buys Clorox 2?

A Clorox 2 consumer is generally very high income, Hispanic, and senior age. Clorox 2 consumers are more likely to purchase Clorox 2 during larger pantry stocking trips. Brands such as Cascade, Lysol, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Clorox 2 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.98
% of Basket $ (median)
9.3%
Total Basket $ (median)
$107.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clorox 2 Consumer Demographics

demographic
index
Female
100
Male
103
<24
87
25-34
69
35-44
104
45-54
111
55-64
127
65+
203
African American
99
Asian
104
Caucasian
98
Hispanic
107
demographic
index
Has Kids
98
No Kids
105
- $20k
79
$20k-40k
86
$40k-60k
85
$60k-80k
93
$80k-100k
104
$100k-125k
125
$125k +
140
No College
75
College
103
Adv. Degree
116

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Clorox 2 Basket Affinity & Size

brand
basket affinity
Cascade 10.7x
Lysol 9.5x
Swiffer 8.8x
Tide 8.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
370

Where is Clorox 2 Purchased?

channels
index
Club
306
Dollar
100
Drug
14
Food
58
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
King's Hawaiian 1.3x
Diet Dr Pepper 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
59
Credit
122
Debit
109
Food Stamps
31

When is Clorox 2 Purchased?

day of week
Sun
17.5%
Mon
12.0%
Tue
12.2%
Wed
11.8%
Thu
11.8%
Fri
15.4%
Sat
19.3%
time of day
Morning
13.7%
Noon
20.9%
Afternoon
38.2%
Evening
22.9%
Late
4.3%

Get More Clorox 2 Data

Contact us for the latest Clorox 2 consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Clorox 2 consumers switch to?

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Why do consumers stop buying Clorox 2 products?

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Which retailers do Clorox 2 shoppers prefer to shop at?

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What motivates consumers to try Clorox 2 products?

Research the Clorox 2 Target Market

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Who actually buys Clorox 2? Do these consumers match the intended target market of Clorox 2?

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What motivates the target market to buy Clorox 2?

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What other target market should Clorox 2 look at?

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Which other brands have a similar target market?

About Our Clorox 2 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.