Clorox Clean Up Consumer Insights

Who buys Clorox Clean Up?

A Clorox Clean Up consumer is generally very high income, Hispanic, and senior age. Clorox Clean Up consumers are more likely to purchase Clorox Clean Up during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Clorox Clean Up Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.7%
Total Basket $ (median)
$66.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clorox Clean Up Consumer Demographics

demographic
index
Female
99
Male
107
<24
102
25-34
82
35-44
101
45-54
113
55-64
113
65+
117
African American
162
Asian
130
Caucasian
82
Hispanic
191
demographic
index
Has Kids
96
No Kids
110
- $20k
112
$20k-40k
95
$40k-60k
100
$60k-80k
84
$80k-100k
94
$100k-125k
107
$125k +
123
No College
114
College
97
Adv. Degree
99

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Clorox Clean Up Basket Affinity & Size

brand
basket affinity
Lysol 12.0x
Swiffer 10.7x
Febreze 8.2x
Cascade 8.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
378

Where is Clorox Clean Up Purchased?

channels
index
Beauty
3
Club
323
Dollar
47
Drug
57
Food
68
Gas & Convenience
11
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
YoCrunch 1.4x
Eggland's Best 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
96
Credit
96
Debit
104
Food Stamps
47

When is Clorox Clean Up Purchased?

day of week
Sun
15.2%
Mon
13.5%
Tue
12.6%
Wed
11.7%
Thu
11.8%
Fri
16.3%
Sat
18.9%
time of day
Morning
17.4%
Noon
22.3%
Afternoon
35.6%
Evening
20.8%
Late
3.9%

Get More Clorox Clean Up Data

Better understand Clorox Clean Up consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Clorox Clean Up consumers switch to?

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Why do consumers stop buying Clorox Clean Up products?

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Which retailers do Clorox Clean Up shoppers prefer to shop at?

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What motivates consumers to try Clorox Clean Up products?

Research the Clorox Clean Up Target Market

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Who actually buys Clorox Clean Up? Do these consumers match the intended target market of Clorox Clean Up?

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What motivates the target market to buy Clorox Clean Up?

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What other target market should Clorox Clean Up look at?

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Which other brands have a similar target market?

About Our Clorox Clean Up Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.