Clorox Clean Up Consumer Insights

Who buys Clorox Clean Up? Clorox Clean Up consumers are generally very high income, Hispanic, and senior age. Clorox Clean Up consumers are more likely to purchase Clorox Clean Up during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Clorox Clean Up Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.7%
Total Basket $ (median)
$66.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clorox Clean Up Consumer Demographics

demographic
index
Female
99
Male
107
<24
102
25-34
82
35-44
101
45-54
113
55-64
113
65+
117
African American
162
Asian
130
Caucasian
82
Hispanic
191
demographic
index
Has Kids
96
No Kids
110
- $20k
112
$20k-40k
95
$40k-60k
100
$60k-80k
84
$80k-100k
94
$100k-125k
107
$125k +
123
No College
114
College
97
Adv. Degree
99

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Clorox Clean Up Basket Affinity & Size

brand
basket affinity
Lysol 12.0x
Swiffer 10.7x
Febreze 8.2x
Cascade 8.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
378

Where is Clorox Clean Up Purchased?

channels
index
Beauty
3
Club
323
Dollar
47
Drug
57
Food
68
Gas & Convenience
11
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
YoCrunch 1.4x
Eggland's Best 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
96
Credit
96
Debit
104
Food Stamps
47

When is Clorox Clean Up Purchased?

day of week
Sun
15.2%
Mon
13.5%
Tue
12.6%
Wed
11.7%
Thu
11.8%
Fri
16.3%
Sat
18.9%
time of day
Morning
17.4%
Noon
22.3%
Afternoon
35.6%
Evening
20.8%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clorox Clean Up consumers purchase?

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Why do Clorox Clean Up consumers try new brands?

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Where do Clorox Clean Up consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clorox Clean Up Target Market

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Who actually buys Clorox Clean Up? Do these consumers match the intended target market of Clorox Clean Up?

Thought bubble

What motivates the target market to purchase Clorox Clean Up?

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What other target market should Clorox Clean Up look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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