Clorox Disinfecting Wipes Consumer Insights

Who buys Clorox Disinfecting Wipes?

A Clorox Disinfecting Wipes consumer is generally very high income, Hispanic, and lower middle age. Clorox Disinfecting Wipes consumers are more likely to purchase Clorox Disinfecting Wipes during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Clorox Disinfecting Wipes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.6%
Total Basket $ (median)
$66.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Clorox Disinfecting Wipes Consumer Demographics

demographic
index
Female
101
Male
88
<24
91
25-34
105
35-44
111
45-54
90
55-64
70
65+
66
African American
95
Asian
113
Caucasian
95
Hispanic
129
demographic
index
Has Kids
107
No Kids
84
- $20k
81
$20k-40k
91
$40k-60k
100
$60k-80k
101
$80k-100k
105
$100k-125k
102
$125k +
116
No College
87
College
101
Adv. Degree
109

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Clorox Disinfecting Wipes Basket Affinity & Size

brand
basket affinity
Swiffer 11.4x
Lysol 9.6x
Crayola 8.9x
Kleenex 7.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
388

Where is Clorox Disinfecting Wipes Purchased?

channels
index
Beauty
0
Club
173
Dollar
130
Drug
27
Food
45
Gas & Convenience
1
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.3x
Dannon Danimals 1.3x
Yoplait Light 1.2x
Crayola 1.2x

How Did They Pay?

method
index
Cash
74
Credit
107
Debit
110
Food Stamps
45

When is Clorox Disinfecting Wipes Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
12.5%
Wed
12.3%
Thu
12.1%
Fri
15.8%
Sat
18.5%
time of day
Morning
16.5%
Noon
18.2%
Afternoon
35.4%
Evening
24.1%
Late
5.8%

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Find Answers to Questions

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Which brands do Clorox Disinfecting Wipes consumers switch to?

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Why do consumers stop buying Clorox Disinfecting Wipes products?

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Which retailers do Clorox Disinfecting Wipes shoppers prefer to shop at?

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What motivates consumers to try Clorox Disinfecting Wipes products?

Research the Clorox Disinfecting Wipes Target Market

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Who actually buys Clorox Disinfecting Wipes? Do these consumers match the intended target market of Clorox Disinfecting Wipes?

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What motivates the target market to buy Clorox Disinfecting Wipes?

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What other target market should Clorox Disinfecting Wipes look at?

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Which other brands have a similar target market?

About Our Clorox Disinfecting Wipes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.