Clorox Disinfecting Wipes Consumer Insights

Who buys Clorox Disinfecting Wipes? Clorox Disinfecting Wipes consumers are generally very high income, Hispanic, and lower middle age. Clorox Disinfecting Wipes consumers are more likely to purchase Clorox Disinfecting Wipes during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Clorox Disinfecting Wipes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.6%
Total Basket $ (median)
$66.04

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  • Recent demographic data

Clorox Disinfecting Wipes Consumer Demographics

demographic
index
Female
101
Male
88
<24
91
25-34
105
35-44
111
45-54
90
55-64
70
65+
66
African American
95
Asian
113
Caucasian
95
Hispanic
129
demographic
index
Has Kids
107
No Kids
84
- $20k
81
$20k-40k
91
$40k-60k
100
$60k-80k
101
$80k-100k
105
$100k-125k
102
$125k +
116
No College
87
College
101
Adv. Degree
109

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Clorox Disinfecting Wipes Basket Affinity & Size

brand
basket affinity
Swiffer 11.4x
Lysol 9.6x
Crayola 8.9x
Kleenex 7.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
388

Where is Clorox Disinfecting Wipes Purchased?

channels
index
Beauty
0
Club
173
Dollar
130
Drug
27
Food
45
Gas & Convenience
1
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.3x
Dannon Danimals 1.3x
Yoplait Light 1.2x
Crayola 1.2x

How Did They Pay?

method
index
Cash
74
Credit
107
Debit
110
Food Stamps
45

When is Clorox Disinfecting Wipes Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
12.5%
Wed
12.3%
Thu
12.1%
Fri
15.8%
Sat
18.5%
time of day
Morning
16.5%
Noon
18.2%
Afternoon
35.4%
Evening
24.1%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clorox Disinfecting Wipes consumers purchase?

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Why do Clorox Disinfecting Wipes consumers try new brands?

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Where do Clorox Disinfecting Wipes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clorox Disinfecting Wipes Target Market

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Who actually buys Clorox Disinfecting Wipes? Do these consumers match the intended target market of Clorox Disinfecting Wipes?

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What motivates the target market to purchase Clorox Disinfecting Wipes?

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What other target market should Clorox Disinfecting Wipes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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