Clorox Green Works Consumer Insights

Who buys Clorox Green Works?

A Clorox Green Works consumer is generally higher income, Asian, and young adult age. Clorox Green Works consumers are more likely to purchase Clorox Green Works during larger pantry stocking trips. Brands such as Archer Farms, Glade, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Clorox Green Works Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.1%
Total Basket $ (median)
$42.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clorox Green Works Consumer Demographics

demographic
index
Female
101
Male
92
<24
107
25-34
126
35-44
105
45-54
70
55-64
78
65+
46
African American
104
Asian
153
Caucasian
93
Hispanic
109
demographic
index
Has Kids
100
No Kids
100
- $20k
96
$20k-40k
93
$40k-60k
97
$60k-80k
98
$80k-100k
98
$100k-125k
111
$125k +
111
No College
69
College
105
Adv. Degree
112

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Clorox Green Works Basket Affinity & Size

brand
basket affinity
Archer Farms 10.7x
Glade 10.5x
Swiffer 9.0x
Ziploc 7.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
302

Where is Clorox Green Works Purchased?

channels
index
Beauty
16
Club
51
Dollar
1
Drug
2
Food
22
Gas & Convenience
205
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.6x
Horizon Organic 1.5x
Jennie-O 1.4x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
76
Credit
94
Debit
112
Food Stamps
38

When is Clorox Green Works Purchased?

day of week
Sun
15.5%
Mon
12.7%
Tue
12.5%
Wed
12.7%
Thu
12.9%
Fri
16.3%
Sat
17.3%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
35.7%
Evening
25.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clorox Green Works consumers purchase?

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Why do Clorox Green Works consumers try new brands?

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Where do Clorox Green Works consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clorox Green Works Target Market

Arrow and target

Who actually buys Clorox Green Works? Do these consumers match the intended target market of Clorox Green Works?

Thought bubble

What motivates the target market to purchase Clorox Green Works?

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What other target market should Clorox Green Works look at?

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Which other brands have a similar target market?

About Our Clorox Green Works Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.