Clorox Scrub Singles Consumer Insights

Who buys Clorox Scrub Singles?

A Clorox Scrub Singles consumer is generally lower income, African American, and upper middle age. Clorox Scrub Singles consumers are more likely to purchase Clorox Scrub Singles during larger pantry stocking trips. Brands such as Cottonelle, Starbucks, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Clorox Scrub Singles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.67
% of Basket $ (median)
8.6%
Total Basket $ (median)
$42.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clorox Scrub Singles Consumer Demographics

demographic
index
Female
102
Male
78
<24
79
25-34
102
35-44
96
45-54
111
55-64
108
65+
64
African American
190
Asian
80
Caucasian
99
Hispanic
77
demographic
index
Has Kids
87
No Kids
130
- $20k
113
$20k-40k
118
$40k-60k
114
$60k-80k
110
$80k-100k
102
$100k-125k
72
$125k +
53
No College
106
College
107
Adv. Degree
61

Understand Clorox Scrub Singles Consumer Behavior

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Clorox Scrub Singles Basket Affinity & Size

brand
basket affinity
Cottonelle 10.3x
Starbucks 9.2x
Olay 9.2x
Hefty 8.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
342

Where is Clorox Scrub Singles Purchased?

channels
index
Drug
427
Food
39
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.8x
Olay 1.8x
Hefty 1.7x
Cottonelle 1.6x

How Did They Pay?

method
index
Cash
118
Credit
106
Debit
92
Food Stamps
53

When is Clorox Scrub Singles Purchased?

day of week
Sun
19.9%
Mon
13.6%
Tue
13.8%
Wed
11.7%
Thu
11.8%
Fri
14.0%
Sat
15.1%
time of day
Morning
20.3%
Noon
17.1%
Afternoon
29.8%
Evening
24.2%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clorox Scrub Singles consumers purchase?

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Why do Clorox Scrub Singles consumers try new brands?

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Where do Clorox Scrub Singles consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clorox Scrub Singles Target Market

Arrow and target

Who actually buys Clorox Scrub Singles? Do these consumers match the intended target market of Clorox Scrub Singles?

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What motivates the target market to purchase Clorox Scrub Singles?

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What other target market should Clorox Scrub Singles look at?

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Which other brands have a similar target market?

About Our Clorox Scrub Singles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.