Clorox Triple Action Dust Wipes Consumer Insights

Who buys Clorox Triple Action Dust Wipes?

A Clorox Triple Action Dust Wipes consumer is generally very low income, African American, and older age. Clorox Triple Action Dust Wipes consumers are more likely to purchase Clorox Triple Action Dust Wipes during larger pantry stocking trips. Brands such as Cottonelle, Hefty, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Clorox Triple Action Dust Wipes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.66
% of Basket $ (median)
5.6%
Total Basket $ (median)
$47.59

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clorox Triple Action Dust Wipes Consumer Demographics

demographic
index
Female
104
Male
64
<24
39
25-34
93
35-44
102
45-54
106
55-64
125
65+
86
African American
145
Asian
59
Caucasian
107
Hispanic
47
demographic
index
Has Kids
89
No Kids
125
- $20k
131
$20k-40k
111
$40k-60k
116
$60k-80k
115
$80k-100k
87
$100k-125k
77
$125k +
53
No College
126
College
98
Adv. Degree
81

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Clorox Triple Action Dust Wipes Basket Affinity & Size

brand
basket affinity
Cottonelle 10.8x
Hefty 10.5x
Ziploc 10.2x
Glade 10.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
387

Where is Clorox Triple Action Dust Wipes Purchased?

channels
index
Drug
57
Food
16
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.8x
Gold Peak 1.7x
Pop-Tarts 1.7x
Weight Watchers Smart Ones 1.7x

How Did They Pay?

method
index
Cash
102
Credit
102
Debit
97
Food Stamps
112

When is Clorox Triple Action Dust Wipes Purchased?

day of week
Sun
13.6%
Mon
12.5%
Tue
12.4%
Wed
12.3%
Thu
15.9%
Fri
18.0%
Sat
15.3%
time of day
Morning
15.7%
Noon
18.8%
Afternoon
34.0%
Evening
21.8%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clorox Triple Action Dust Wipes consumers purchase?

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Why do Clorox Triple Action Dust Wipes consumers try new brands?

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Where do Clorox Triple Action Dust Wipes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clorox Triple Action Dust Wipes Target Market

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Who actually buys Clorox Triple Action Dust Wipes? Do these consumers match the intended target market of Clorox Triple Action Dust Wipes?

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What motivates the target market to purchase Clorox Triple Action Dust Wipes?

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What other target market should Clorox Triple Action Dust Wipes look at?

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Which other brands have a similar target market?

About Our Clorox Triple Action Dust Wipes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.