Clos Du Bois Consumer Insights

Who buys Clos Du Bois? A Clos Du Bois consumer is generally very high income, Asian, and older age. Clos Du Bois consumers are more likely to purchase Clos Du Bois during larger pantry stocking trips. Brands such as Nabisco Triscuit, Eggland's Best, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Clos Du Bois Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.29
% of Basket $ (median)
17.9%
Total Basket $ (median)
$57.54

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Clos Du Bois Consumer Demographics

demographic
index
Female
101
Male
91
<24
45
25-34
59
35-44
89
45-54
124
55-64
221
65+
180
African American
11
Asian
184
Caucasian
100
Hispanic
71
demographic
index
Has Kids
80
No Kids
144
- $20k
25
$20k-40k
48
$40k-60k
64
$60k-80k
67
$80k-100k
78
$100k-125k
157
$125k +
298
No College
38
College
95
Adv. Degree
196

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Clos Du Bois Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 7.2x
Eggland's Best 6.6x
Horizon Organic 6.1x
Progresso 5.8x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
262

Where is Clos Du Bois Purchased?

channels
index
Club
179
Drug
69
Food
172
Gas & Convenience
16
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Almond Breeze 1.9x
Oroweat 1.7x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
79
Credit
117
Debit
109
Food Stamps
1

When is Clos Du Bois Purchased?

day of week
Sun
12.2%
Mon
12.2%
Tue
11.5%
Wed
12.3%
Thu
11.7%
Fri
19.6%
Sat
20.5%
time of day
Morning
9.9%
Noon
18.0%
Afternoon
41.3%
Evening
27.2%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Clos Du Bois consumers purchase?

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Why do Clos Du Bois consumers try new brands?

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Where do Clos Du Bois consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Clos Du Bois Target Market

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Who actually buys Clos Du Bois? Do these consumers match the intended target market of Clos Du Bois?

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What motivates the target market to purchase Clos Du Bois?

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What other target market should Clos Du Bois look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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